Leadership Team.

Barbara Bates
I’m the Group CEO, and the former founder and CEO of Eastwick Communications, which was acquired by Hotwire in 2016. I've more than 25 years’ experience working with brands to tell their stories, accelerate growth and build value working in Silicon Valley and beyond. I’ve partnered with some of the world’s biggest technology brands to create high-impact communication strategies and was proud to be named in Business Insider’s 2014 list of 50 Best Public Relations People in Tech and one of the Top 5 Women in PR by the PR World Awards.

Barbara Bates

Global CEO

Adrian Talbot
I'm Hotwire’s Global CFO, responsible for our finances across all of our offices. I trained as a Chartered Accountant with BDO in London. My career in the public relations industry began in 2003 when I joined Burson Marsteller as Finance Director in their London office. I have a real passion for developing and supporting commercial relationships and a proven track record in supporting client teams to win and retain business.

Adrian Talbot

CFO

Alex MacLaverty
I’m the COO and President of EMEA and ANZ. I'm responsible for the smooth running of Hotwire’s global operations, as well as the strategic direction and growth of our businesses. My role is about driving us forward and making sure that everything we do is focused on making us the best agency our clients and team will ever work with – which in practice means everything from working with our MDs to build out their business plans, our amazing People and Culture team to deliver our Academy programme or our clients to generate limitless results.

Alex MacLaverty

COO, President of EMEA & ANZ

Andy West
I’m Hotwire’s Group Chief Development Officer, which means I'm responsible for all aspects of our sales and marketing to grow our revenue. I also build and manage our global affiliate network. I spent a large part of my career with Text 100, helping to build the company from a 20 person domestic agency into a global agency over a period of 20 years. I’m obsessive about demonstrating the impact PR activities have on the success of our clients.

Andy West

Group Chief Development Officer

Heather Kernahan
I'm President, North America for Hotwire. I've spent my entire career immersed in technology, and moved over to Hotwire from Eastwick Communications after its acquisition in 2016. As well as agency experience I've a wide range of in-house knowledge. At Autodesk, I focused on integrated brand communications and led the development of the company’s first sustainability report and I played an integral role in Enphase’s successful IPO and aggressive expansion into Europe.

Heather Kernahan

President, North America

CMO in residence.

What is it?

The Hotwire CMO-in-Residence programme brings experienced CMOs to partner with Hotwire and its clients to provide their expertise and insight into issues impacting business today. Our roster of CMOs in residence work with Hotwire clients who need access to high-growth global CMO experience. They also work with the Hotwire team to help evolve our services and skills to meet the needs of the modern CMO.

Luanne Tierney
"Marketing has changed dramatically with all the rapid shifts in technology. It's no longer categorised as BtoC or BtoB but now BtoH (Human). "
Luanne Tierney Managing Member, FiveSky