Our identity.

We’re fanatical about technology, with over twenty years’ experience in igniting positive actions for our clients. Our tech understanding, experience and network helps spark audience curiosity across all aspects of communications, branding and digital marketing. At Hotwire, we aim to be the best consultancy our clients and our people will ever work with. At the heart of this ambition is our belief that when working with Hotwire, you can achieve limitless success. We build this belief on three core pillars:

We build our business with you

Together, we work with you to ignite possibility. We do so by creating an environment that drives careers, provides the best employee experiences and builds expertise to shape the world we live in. It’s our mission to be the most inspiring consultancy you’ll ever work with.

We are connected in every sense

Our global network brings together different cultures, top minds, ideas and expertise from around the world. Our teams deliver bold but pragmatic comms guidance as one consistent team.

We offer a different sort of consultancy experience

Our campaigns are data-driven and created for impact. Our insight-led thinking and strategic know-how allows us to create work that makes people sit up and take action.

Leadership Team.

Adrian Talbot
I'm Hotwire’s Global CFO, responsible for our finances across all of our offices. I trained as a Chartered Accountant with BDO in London. My career in the public relations industry began in 2003 when I joined Burson Marsteller as Finance Director in their London office. I have a real passion for developing and supporting commercial relationships and a proven track record in supporting client teams to win and retain business.

Adrian Talbot

Chief Financial Officer

Barbara Bates
I’m the Group CEO, and the former founder and CEO of Eastwick Communications, which was acquired by Hotwire in 2016. I've more than 25 years’ experience working with brands to tell their stories, accelerate growth and build value working in Silicon Valley and beyond. I’ve partnered with some of the world’s biggest technology brands to create high-impact communication strategies and was proud to be named in Business Insider’s 2014 list of 50 Best Public Relations People in Tech and one of the Top 5 Women in PR by the PR World Awards.

Barbara Bates

Global Chief Executive Officer

Andy West
I’m Hotwire’s Group Chief Development Officer, which means I'm responsible for all aspects of our sales and marketing to grow our revenue. I also build and manage our global affiliate network. I spent a large part of my career with Text 100, helping to build the company from a 20 person domestic agency into a global agency over a period of 20 years. I’m obsessive about demonstrating the impact PR activities have on the success of our clients.

Andy West

Group Chief Development Officer

Heather Kernahan
I'm North American CEO for Hotwire. I've spent my entire career immersed in technology, and moved over to Hotwire from Eastwick Communications after its acquisition in 2016. As well as agency experience I've a wide range of in-house knowledge. At Autodesk, I focused on integrated brand communications and led the development of the company’s first sustainability report and I played an integral role in Enphase’s successful IPO and aggressive expansion into Europe.

Heather Kernahan

North America Chief Executive Officer

Chris Paxton
I am Hotwire’s Chief Strategy Officer, responsible for delivering insight-led strategies, ideas and communications across our clients. Previously, I spent 12 years at The Leading Edge where I helped evolve an insights business into a global strategy consultancy. Some of the brands I’ve worked with include Nokia, Sony, Nestle, Bayer, McDonalds, Vodafone and AB inBev. I pride myself on translating data into opportunities and turning them into strategies for growth.

Chris Paxton

Chief Strategy Officer

Tara O'Donnell
I’m Hotwire’s UK MD which means I’m responsible for the London office and our team of over 80 staff. And don’t let the American accent fool you, I’ve spent the last six years in London running the UK arm of Text 100 having originally joined them over in New York. Before that I was client side working for Samsung North America. My passion is working with brands to help them solve business challenges. My experience spans both B2B and consumer and I’ve worked with a large variety of top brands including Coca-Cola, Vodafone, Samsung, MTV, British Airways, IBM, Cisco, CNN and Sony.

Tara O'Donnell

UK Managing Director

Global reach.
Local flavour.