Dominating the 5G agenda

Discover

With 5G the event focus, we faced the challenge of making Qualcomm cut through the noise at MWC. Making a success of such major events requires advance planning and preparation. This sounds obvious but it goes beyond pitching for briefings before the beginning of the show.

Plan

Qualcomm wanted to be at the center of the conversation on the future of telecoms before, during and after MWC across seven European markets. We drafted a key insights report and recommendations in advance and pre-briefed 70 media outlets via seven roundtables across Europe.

Deliver

To dominate, we guided media to Qualcomm’s ‘5G Industry Moment’ with 30+ wireless partners and wrote a speech for Qualcomm EMEA President Enrico Salvatori. We supported this with placed thought leadership content, top-tier media briefings and social media management.

Prove

Over 10,000 pieces of earned media coverage in titles like The Telegraph, Les Echos, Wired.it, Bloomberg and Business Insider, hailing 5G as the show’s key topic. 80% of Qualcomm coverage included key 5G messaging; 18 pieces/videos featured EMEA President Enrico Salvatori.

10,000

Pieces of media coverage hailing 5G as key topic

299%

Increase in unique visitors to Qualcomm’s 5G website pages

80%

Of Qualcomm media coverage included key 5G messaging

1075%

Growth in engagement for Qualcomm’s European socials

Hear it first

Sign up to get the hottest headlines,
delivered straight to your inbox.

Hotwire branded background image

More case studies

Communications & Brand Strategy

Brightspot eclipses its parent

Let's get to work

Whether you’re looking for a new communications consultancy partner or a career at Hotwire, we’d love to hear from you.

Hotwire branded background image