Owning vacation retail insights

Discover

Plan

Using projected and actual data around online vacation sales, top sellers and best days to shop during the vacation season, Hotwire collaborated with Adobe to drive media coverage of the report and showcase Adobe's range of Analytics capabilities.

Deliver

We worked with Adobe to pitch to reporters with projected data for each day during Cyber Week as well as actual data on online spend, making sure all coverage was attributed back to Adobe Analytics. Adobe then launched a microsite that hosted all the insights.

Prove

There was record-breaking traction across national broadcast, top tier business and mass consumer outlets. Adobe spokespeople appeared on all four major networks (ABC, CBS, NBC, FOX) and CNBC’s Jim Cramer referred to the company as the “official tracker of retail sales”. 

10,000+

Stories across print, online and broadcast

25+

Broadcast segments

93%

Of stories attributed findings to Adobe Analytics

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