Great thought leaders benefit their company by raising their personal profile, but it takes strategic content development and precise execution to reach the right people.

We talked to marketers, business decision makers and consumers in eight markets worldwide to understand how high-stakes events (issues such as #MeToo, data security, gender equality, and diversity) are shaping brand perception and purchasing decisions. Here’s what we found out.

How does growing up as the most diverse population impact the worldviews of Gen Alpha? How do their opinions differ from their Millennial parents and Baby Boomer grandparents? Our latest report explores this and more.