Diversity, Equity &
Inclusion at Hotwire 

Our strategy

For over twenty years, Hotwire has been a people-first culture intent on building a diverse community of open-minded individuals who work together to achieve limitless success. In June 2020, we put this vision into action with a three-year Diversity, Equity & Inclusion (DEI) strategy focusing on creating a more diverse workforce, fostering a culture of inclusion and driving positive, lasting change in our industry.

Our progress

Our first DEI Progress Report details where we are against our three-year goals and highlights the programs and processes that align with our strategy.

“We aspire to lead the industry towards systemic change where diversity, equity and inclusion goals are integral to overall business goals. I invite you all to join us—employees, clients, partners and peers—to create the future we want to see, together.  
Heather kernahan
Global CEO, HOtwire

Signature programs

Hotwire Ignite Possibility Program (HIPP)

Through HIPP, we have committed US$1 million globally in pro bono brand marketing and public relations services to tech and tech-enabled organizations led by or supporting people of color. HIPP is currently running in the US and UK as well as France, Germany and Australia. 

Hotwire Into Tech

Hotwire Into Tech was created to expand and diversify the pool of talent for tech PR, marketing and communications roles, specifically at the mid-senior level. This free online course offers tips and insights on what it’s like and what it takes to work in tech from leaders in the field.  

Regional initiatives

The Twin Cities PR BIPOC Career Explorer

In partnership with other regional communications agencies and consultancies, the Hotwire Minneapolis team co-founded The Twin Cities PR BIPOC Career Explorer, an externship program designed for students who are Black, Indigenous and People of Color (BIPOC) and interested in the practice of public relations and communications.  

Margarita Bly

Our Hotwire Spain team founded Margarita Bly,a think tank made up of PR and communications professionals, as well as journalists, committed to paving the way for future female tech communicators by encouraging young women and girls to pursue careers in STEM disciplines (Science, Technology, Engineering, Mathematics).  

Industry partnerships