The dire need for diversity in tech 

The UK tech sector is shamefully underrepresented by women. There’s an estimated 2.1million tech workers in the UK, but only 14% are female. Coupled with that, research from PwC has shown that only 3% of women who study a STEM subject at school go onto consider a career in tech. We think we know why – there is a distinct lack of female role models out there on the tech scene. Only 22% of students surveyed by PwC could name a ‘famous female’ working in technology. Two thirds could name a man.  

Things needs to change.  

At Hotwire, we work with a range of technology and innovation-driven companies, from start-ups to NASDAQ-listed multinationals. We’re often asked for support in helping our clients attract a more diverse workforce, and have committed to a range of initiatives to ensure we are playing our part in making a gender diverse workforce a reality for the tech sector. 

Free media training for female spokespeople in tech 

For Hotwire UK retainer clients, we will be offering up to two media training sessions per year for up to three female spokespeople per session at no charge in 2019.  


Everyone in the tech industry is acutely aware there is a ‘skills gap’. Supply of talented tech pros simply isn’t filling the demand. That’s holding back innovation and business growth, but it’s also having an impact on our economy.  

And yet the lack of females in visible leadership roles means young women are not being inspired to enter the tech industry. We speak to media and event organisers day in and day out, and finding women to balance out panels, to deliver keynotes, and to interview for tech news stories is tough. Luckily there is a huge industry drive behind this, but the problem still exists and it is far from being resolved.  

The most common channels through which role models become known and share their influence is through exposure on speaking panels at conferences and events, interviews in mainstream and social media, and thought leadership content on trade press and publications. This trajectory often starts with media training, after which spokespeople are provided an increased volume of opportunities to have their voices heard.  

We’re playing our part in enabling more businesses to give their female leaders a platform to become more renowned role models in their sector. With more media trained women in the tech industry, we anticipate seeing more women interviewed and featuring in mainstream and social media, creating more visible female role models for the current and next tech generations.  

Get in touch

If you would like to discuss media training for your female spokespeople or want to discuss how we tackle gender diversity together more broadly, email Adele Breen, Interim MD at Hotwire UK.