# Hotwire Global

> Our international presence

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## Pages

- [Hotwire Tech Salon](https://www.hotwireglobal.com/hotwire-tech-salon/)
- [PR in the AI Era](https://www.hotwireglobal.com/pr-in-the-ai-era/)
- [Thank you for registering for PR in the AI Era](https://www.hotwireglobal.com/thank-you-for-registering-pr-ai-webinar/)
- [Agentic AI and the Future of Organizations](https://www.hotwireglobal.com/agentic-ai-and-the-future-of-organizations/)
- [Thank you for registering !](https://www.hotwireglobal.com/thank-you-for-registering/)
- [Hotwire Communications Strategy Consultation](https://www.hotwireglobal.com/hotwire-consultation-confirmation/)
- [Cybersecurity](https://www.hotwireglobal.com/our-sectors/cybersecurity/)
- [SXSW 2025](https://www.hotwireglobal.com/sxsw-2025/)
- [Hotwire UK adds to executive bench with Paul Bowhay as SVP, Global Head of Fintech](https://www.hotwireglobal.com/hotwire-uk-paul-bowhay-fintech/)
- [AI Community](https://www.hotwireglobal.com/ai-community/)
- [AI-Infused ABX](https://www.hotwireglobal.com/ai-infused-abx/)
- [Resources](https://www.hotwireglobal.com/resources/)
- [AI for Marketing and Communications Consulting & Tech](https://www.hotwireglobal.com/our-services/ai-consulting-tech/)
- [GAIO.tech](https://www.hotwireglobal.com/gaio-tech/)
- [Case studies](https://www.hotwireglobal.com/case-studies/)
- [Careers at Hotwire](https://www.hotwireglobal.com/careers/)
- [Leadership team](https://www.hotwireglobal.com/about-us/leadership-team/)
- [About Us](https://www.hotwireglobal.com/about-us/)
- [SXSW](https://www.hotwireglobal.com/sxsw-2024/)
- [The Drop 2023 Recap](https://www.hotwireglobal.com/drop2023/)
- [Important Security Warning](https://www.hotwireglobal.com/important-security-warning/)
- [12 Gifts of Techmas](https://www.hotwireglobal.com/12-gifts-of-techmas/)
- [Industrial Tech](https://www.hotwireglobal.com/our-sectors/industrial-tech/)
- [ESG Consulting](https://www.hotwireglobal.com/our-services/esg-environmental-social-governance/)
- [Martech & Adtech Marketing Expertise](https://www.hotwireglobal.com/our-sectors/marketing-ad-tech/)
- [Our Services](https://www.hotwireglobal.com/our-services/)
- [Our Sectors](https://www.hotwireglobal.com/our-sectors/)
- [B2C Consumer Tech PR & Marketing](https://www.hotwireglobal.com/our-sectors/b2c-consumer-tech/)
- [Fintech Marketing and PR Services](https://www.hotwireglobal.com/our-sectors/fin-tech/)
- [B2B Tech PR & Marketing](https://www.hotwireglobal.com/our-sectors/b2b-enterprise-tech/)
- [B2B Market Research](https://www.hotwireglobal.com/our-services/market-research/)
- [Public Relations (PR) Consulting](https://www.hotwireglobal.com/our-services/pr-consulting/)
- [High Tech](https://www.hotwireglobal.com/our-sectors/high-tech/)
- [Marketing Data & Analytics Consulting](https://www.hotwireglobal.com/our-services/data-and-analytics/)
- [Telecom](https://www.hotwireglobal.com/our-sectors/telecom/)
- [Marketing Technology (Martech) Strategy](https://www.hotwireglobal.com/our-services/martech/)
- [Tech Marketing Planning & Strategy](https://www.hotwireglobal.com/our-services/strategy/)
- [Social Media Marketing](https://www.hotwireglobal.com/our-services/social-media-marketing/)
- [Ecommerce & Retail](https://www.hotwireglobal.com/our-sectors/ecommerce-retail/)
- [PR Measurement](https://www.hotwireglobal.com/our-services/pr-measurement/)
- [Social Platforms](https://www.hotwireglobal.com/our-sectors/social-network/)
- [Digital & Integrated Marketing](https://www.hotwireglobal.com/our-services/digital-marketing/)
- [Professional Events & Speakership Planning](https://www.hotwireglobal.com/our-services/industry-event-marketing/)
- [Content Marketing Services](https://www.hotwireglobal.com/our-services/content-creative-marketing/)
- [Account Based Marketing](https://www.hotwireglobal.com/our-services/account-based-marketing/)
- [Channel & Partner Marketing](https://www.hotwireglobal.com/our-services/channel-partner-marketing/)
- [Home](https://www.hotwireglobal.com/)
- [Hotwire appoints Beatrice Agostinacchio as the new leader of the Spanish office](https://www.hotwireglobal.com/hotwire-appoints-beatrice-agostinacchio-as-the-new-leader-of-the-spanish-office/)
- [CommsIQ](https://www.hotwireglobal.com/commsiq/)
- [AfroTech](https://www.hotwireglobal.com/afrotech/)
- [Media Strategy](https://www.hotwireglobal.com/our-services/media-strategy/)
- [HIPP](https://www.hotwireglobal.com/hotwire-ignite-possibility-program/)
- [DEIB at Hotwire](https://www.hotwireglobal.com/deib-at-hotwire/)
- [Into Tech](https://www.hotwireglobal.com/into-tech-2/)
- [Impressum](https://www.hotwireglobal.com/impressum/)
- [Programme de services pro bono Hotwire Ignite Possibility Program : mobilisons-nous ensemble pour une société plus diverse, plus équitable et plus inclusive](https://www.hotwireglobal.com/programme-de-services-pro-bono-hotwire-ignite-possibility-program/)
- [Privacy Policy](https://www.hotwireglobal.com/privacy-policy/)
- [Better together exclusive partners](https://www.hotwireglobal.com/about-us/global-network/)
- [Systemic change from the inside out](https://www.hotwireglobal.com/about-us/systemic-change-from-the-inside-out/)
- [Contact](https://www.hotwireglobal.com/contact/)

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## Blogs

- [Two-Thirds of CISA Just Got Furloughed. Who's Filling the Gap?](https://www.hotwireglobal.com/blog/two-thirds-of-cisa-just-got-furloughed-whos-filling-the-gap/)
- [5 Questions to Strengthen Your 2026 Plan: Make SEO + GEO Work Harder for Your Brand](https://www.hotwireglobal.com/blog/2026-plan-make-seo-geo-brand/)
- [What Summer 2025 Taught Us About Cybersecurity Communications ](https://www.hotwireglobal.com/blog/what-summer-2025-taught-us-about-cybersecurity-communications/)
- [Beyond the Pitch: PR Strategies That Build Media Trust ](https://www.hotwireglobal.com/blog/pr-strategies-that-build-media-trust/)
- [Inside the Future of Finance: Highlights from an Unforgettable Three-Day Fintech Showcase at Money20/20 Amsterdam](https://www.hotwireglobal.com/blog/three-day-fintech-showcase-at-money20-20-amsterdam/)
- [Five Communication Shifts Shaping Fintech](https://www.hotwireglobal.com/blog/five-communication-shifts-shaping-fintech/)
- [Among the first: Hotwire takes a front-row seat at SXSW London’s inaugural day](https://www.hotwireglobal.com/blog/hotwire-takes-a-front-row-seat-at-sxsw-london/)
- [Hotwire’s new confidence tracker reveals a growing consent gap in the age of AI](https://www.hotwireglobal.com/blog/age-of-ai-consent-gap-hotwire-tech-confidence-tracker/)
- [Blending AI and Human Creativity: The Future of Digital Storytelling](https://www.hotwireglobal.com/blog/ai-human-future-of-digital-storytelling/)
- [Embracing a Beyond Efficiency Mindset with Generative AI](https://www.hotwireglobal.com/blog/beyond-efficiency-mindset-with-generative-ai/)
- [Introducing the Frontier Tech Confidence Tracker](https://www.hotwireglobal.com/blog/introducing-the-frontier-tech-confidence-tracker/)
- [AI Beyond Efficiency: Unlocking the True Potential of Generative AI](https://www.hotwireglobal.com/blog/ai-beyond-efficiency-potential-of-generative-ai/)
- [SXSW 2025 Recap: Insights, Innovation & Connections](https://www.hotwireglobal.com/blog/sxsw-2025-recap-insights-innovation-connections/)
- [The Future of Tech & Comms: Hotwire’s Must-See Picks for SXSW 2025 ](https://www.hotwireglobal.com/blog/the-future-of-tech-comms-hotwires-must-see-picks-for-sxsw-2025/)
- [Davos 2025: AI, Politics & Business Insights from the World Economic Forum](https://www.hotwireglobal.com/blog/davos-2025-ai-politics-business-insights-from-the-world-economic-forum/)
- [How to Adjust Your Media Strategy in an Era of Uncertain Disruption](https://www.hotwireglobal.com/blog/how-to-adjust-your-media-strategy-in-an-era-of-uncertain-disruption/)
- [Hotwire at World Economic Forum: Davos 2025](https://www.hotwireglobal.com/blog/hotwire-at-world-economic-forum-davos-2025/)
- [CES 2025: Top Takeaways on AI, Wearables, and Smart Tech ](https://www.hotwireglobal.com/blog/ces-2025-top-takeaways-on-ai-wearables-and-smart-tech/)
- [The Ethical AI Conundrum: Interview with Trilateral Research](https://www.hotwireglobal.com/blog/the-ethical-ai-conundrum-interview-with-trilateral-research/)
- [The Future of Social Media in 2025: Predictions, Trends, and How We're Strategizing for Clients at Hotwire](https://www.hotwireglobal.com/blog/the-future-of-social-media-in-2025/)
- [Navigating the Post-Election Media Landscape Ahead of CES 2025](https://www.hotwireglobal.com/blog/navigating-the-post-election-media-landscape-ahead-of-ces-2025/)
- [With CES 2025 On The Horizon, We're Thankful for Industry Events](https://www.hotwireglobal.com/blog/industry-events-the-gifts-that-keep-giving-ces-2025/)
- [What We’re Hearing from Influential Journalists Ahead of CES 2025](https://www.hotwireglobal.com/blog/what-were-hearing-from-influential-journalists-ahead-of-ces-2025/)
- [Quantum Computing: A Double-Edged Sword for Cyber Security](https://www.hotwireglobal.com/blog/quantum-computing-a-double-edged-sword-for-cyber-security/)
- [Roadmap to CES 2025](https://www.hotwireglobal.com/blog/roadmap-to-ces-2025/)
- [How AI is Shaping the Future of Newsrooms](https://www.hotwireglobal.com/blog/how-ai-is-shaping-the-future-of-newsrooms/)
- [The Biggest Technology Event on Earth: Olympics Takes Gold](https://www.hotwireglobal.com/blog/the-biggest-technology-event-on-earth-olympics-takes-gold/)
- [The Future of Cookies: Navigating Marketing Data Changes](https://www.hotwireglobal.com/blog/future-of-cookies-navigating-marketing-data-changes/)
- [Transforming Business with AI: Top Takeaways from The AI Summit London](https://www.hotwireglobal.com/blog/transforming-business-with-ai-top-takeaways-from-the-ai-summit-london/)
- [Hotwire's PR Data Maturity Survey: Elevate Your Team's Analytics Skills](https://www.hotwireglobal.com/blog/hotwires-pr-data-maturity-survey/)
- [What is Generative AI Optimization (GAIO)?](https://www.hotwireglobal.com/blog/what-is-generative-ai-optimization-gaio/)
- [Hotwire Insights from SXSW 2024: A Tech Focus](https://www.hotwireglobal.com/blog/hotwire-insights-from-sxsw-2024/)
- [Hotwire is coming to SXSW](https://www.hotwireglobal.com/blog/hotwire-is-coming-to-sxsw/)
- [CES 2024: The triumph of the 3 A's and highlights from the show floor](https://www.hotwireglobal.com/blog/ces-2024-trends/)
- [Davos 2024: Rebuilding Trust and Insights on Tech, Politics, and the AI Agenda](https://www.hotwireglobal.com/blog/davos-2024/)
- [What to watch for behind the headlines at CES 2024](https://www.hotwireglobal.com/blog/behind-the-headlines-at-ces-2024/)
- [Is Storytelling Child’s Play? Lessons for Brands from the Toughest Critics](https://www.hotwireglobal.com/blog/storytelling-lessons-for-brands/)
- [What Are We Excited to See on the CES 2024 Stage?](https://www.hotwireglobal.com/blog/ces-2024-stage/)
- [Digital Digest: December 20, 2023](https://www.hotwireglobal.com/blog/digital-digest-december-20-2023/)
- [Digital Digest: December 14, 2023](https://www.hotwireglobal.com/blog/digital-digest-december-14-2023/)
- [E-commerce Trends Ahead of the Holidays](https://www.hotwireglobal.com/blog/e-commerce-trends-ahead-of-the-holidays/)
- [Digital Digest: December 5, 2023](https://www.hotwireglobal.com/blog/digital-digest-december-5-2023/)
- [Igniting Lasting Change](https://www.hotwireglobal.com/blog/igniting-lasting-change/)
- [Digital Digest: November 28, 2023](https://www.hotwireglobal.com/blog/digital-digest-november-28-2023/)
- [Turning Your Clocks Back and Your Social Media Forward with Trends](https://www.hotwireglobal.com/blog/turning-your-clocks-back-and-your-social-media-forward-with-trends/)
- [Digital Digest: November 21, 2023](https://www.hotwireglobal.com/blog/digital-digest-november-21-2023/)
- [Digital Digest: November 14, 2023](https://www.hotwireglobal.com/blog/digital-digest-november-14-2023/)
- [Digital Digest: November 7, 2023](https://www.hotwireglobal.com/blog/digital-digest-november-7-2023/)
- [Digital Digest: November 1, 2023](https://www.hotwireglobal.com/blog/digital-digest-november-1-2023/)
- [Digital Digest: October 24, 2023](https://www.hotwireglobal.com/blog/digital-digest-october-24-2023/)
- [Digital Digest: October 17, 2023](https://www.hotwireglobal.com/blog/digital-digest-october-17-2023/)
- [Digital Digest: October 10, 2023](https://www.hotwireglobal.com/blog/digital-digest-october-10-2023/)
- [Roadmap to CES: 2024](https://www.hotwireglobal.com/blog/roadmap-to-ces-2024/)
- [Leveraging AI for PR Measurement – A Conversation with Indeed](https://www.hotwireglobal.com/blog/leveraging-ai-for-pr-measurement-a-conversation-with-indeed/)
- [Digital Digest: October 3, 2023](https://www.hotwireglobal.com/blog/digital-digest-october-3-2023/)
- [Digital Digest: September 26, 2023](https://www.hotwireglobal.com/blog/digital-digest-september-26-2023/)
- [Digital Digest: September 21, 2023](https://www.hotwireglobal.com/blog/digital-digest-september-21-2023/)
- [Digital Digest: September 12, 2023](https://www.hotwireglobal.com/blog/digital-digest-september-12-2023/)
- [Decoding Terminology: Navigating the Dynamic AI Landscape](https://www.hotwireglobal.com/blog/decoding-terminology-navigating-the-dynamic-ai-landscape/)
- [Digital Digest: September 6, 2023](https://www.hotwireglobal.com/blog/digital-digest-sept-6-2023/)
- [Digital Digest: August 29, 2023](https://www.hotwireglobal.com/blog/digital-digest-august-29-2023/)
- [Digital Digest: August 22, 2023](https://www.hotwireglobal.com/blog/digital-digest-august-15-2023-duplicate-1/)
- [Tips to Ignite Possibilities in Your Internship](https://www.hotwireglobal.com/blog/tips-to-ignite-possibilities-in-your-internship/)
- [Digital Digest: August 15, 2023](https://www.hotwireglobal.com/blog/digital-digest-august-8-2023-duplicate-1/)
- [Digital Digest: August 8, 2023](https://www.hotwireglobal.com/blog/digital-digest-august-1-2023-duplicate-1/)
- [Digital Digest: August 1, 2023](https://www.hotwireglobal.com/blog/digital-digest-august-1-2023/)
- [Digital Digest: July 25, 2023](https://www.hotwireglobal.com/blog/digital-digest-july-25-2023/)
- [Digital Digest: July 18, 2023](https://www.hotwireglobal.com/blog/digital-digest-july-18-2023/)
- [Digital Digest: July 11, 2023](https://www.hotwireglobal.com/blog/digital-digest-july-11-2023/)
- [Digital Digest: July 03 2023](https://www.hotwireglobal.com/blog/digital-digest-july-03-2023/)
- [Digital Digest: June 29 2023](https://www.hotwireglobal.com/blog/digital-digest-june-29-2023/)
- [Digital Digest: June 13th](https://www.hotwireglobal.com/blog/digital-digest-06-13-2023/)
- [Evaluating Your AI story   ](https://www.hotwireglobal.com/blog/evaluating-your-ai-story/)
- [Reflections from AMEC Summit 2023 ](https://www.hotwireglobal.com/blog/reflections-from-amec-summit-2023/)
- [Maximizing Your ROI: How to Develop a Standout Event Marketing Strategy](https://www.hotwireglobal.com/blog/maximizing-your-roi-how-to-develop-a-standout-event-marketing-strategy/)
- [A Journey Through Hotwire Wellness](https://www.hotwireglobal.com/blog/a-journey-through-hotwire-wellness/)
- [Wellness at Hotwire: What have we learned?](https://www.hotwireglobal.com/blog/wellness-at-hotwire-what-have-we-learned/)
- [Data-infused Comms and Its Evolution](https://www.hotwireglobal.com/blog/data-infused-comms-and-its-evolution/)
- [ A Guide to TikTok Marketing](https://www.hotwireglobal.com/blog/a-guide-to-tiktok-marketing/)
- [Building a Successful Media Strategy Around Artificial Intelligence](https://www.hotwireglobal.com/blog/building-a-successful-media-strategy-around-artificial-intelligence/)
- [How Do You Develop Creative for Multiple Marketing Channels?](https://www.hotwireglobal.com/blog/how-do-you-develop-creative-for-multiple-marketing-channels/)
- [Don’t Stop Believing: Five Tips for ESG Comms Progress](https://www.hotwireglobal.com/blog/dont-stop-believing-five-tips-for-esg-comms-progress/)
- [Why Establishing Your Brand’s Identity is Critical for Success](https://www.hotwireglobal.com/blog/why-establishing-your-brands-identity-is-critical-for-success/)
- [Which is Best - Concentration of Media vs Media Dispersion?](https://www.hotwireglobal.com/blog/media-concentration-vs-media-dispersion-which-is-best/)
- [Privacy and Consumer Technology: The Importance of Gaining Consumer Trust](https://www.hotwireglobal.com/blog/privacy-and-consumer-technology-the-importance-of-gaining-consumer-trust/)
- [Greenwashing vs. Greenhushing — and everything in between](https://www.hotwireglobal.com/blog/greenwashing-vs-greenhushing-and-everything-in-between/)
- [5 Ways Predictive Analytics Can Accelerate Growth](https://www.hotwireglobal.com/blog/5-ways-predictive-analytics-can-accelerate-growth/)
- [Italian singles: almost a third (32%) feel misunderstood and misrepresented by brands and mass media](https://www.hotwireglobal.com/blog/hw-singles-report/)
- [The Role of Intent Data in Driving Revenue, Relationship and Reputation](https://www.hotwireglobal.com/blog/the-role-of-intent-data/)
- [Fast Take Friday: February 24, 2023](https://www.hotwireglobal.com/blog/fast-take-friday-february-24-2023/)
- [Generative AI: Security vs. Simplicity](https://www.hotwireglobal.com/blog/generative-ai-security-vs-simplicity/)
- [What Black History Month Means to Me](https://www.hotwireglobal.com/blog/what-black-history-month-means-to-me/)
- [The Future of Search Marketing](https://www.hotwireglobal.com/blog/the-future-of-search-marketing/)
- [Communications remains a human task in the age of generative AI](https://www.hotwireglobal.com/blog/age-of-generative-ai/)
- [Why is SEO important?](https://www.hotwireglobal.com/blog/why-is-seo-important/)
- [Fast Take Friday: February 17, 2023](https://www.hotwireglobal.com/blog/fast-take-friday-february-17-2023/)
- [Hi ChatGPT! Can you present yourself? ](https://www.hotwireglobal.com/blog/hi-chatgpt-can-you-present-yourself/)
- [Media Strategy Outlook in 2023](https://www.hotwireglobal.com/blog/media-strategy-outlook-in-2023/)
- [Data and Analytics at Hotwire Global](https://www.hotwireglobal.com/blog/data-and-analytics-at-hotwire-global/)
- [Fast Take Friday: February 10, 2023](https://www.hotwireglobal.com/blog/fast-take-friday-february-10-2023/)
- [The Role of GDPR in Web3](https://www.hotwireglobal.com/blog/the-role-of-gdpr-in-web-3-0/)
- [The Emotional Influence on Marketing](https://www.hotwireglobal.com/blog/the-emotional-connection-behind-influencer-marketing/)
- [Brand Rebirth: How the right agency can help companies reincarnate](https://www.hotwireglobal.com/blog/brand-rebirth-how-the-right-agency-can-help-companies-reincarnate/)
- [Fast Take Friday: February 03, 2023](https://www.hotwireglobal.com/blog/fast-take-friday-february-03-2023/)
- [The Power of ESG Partnerships : World Economic Forum Recap ](https://www.hotwireglobal.com/blog/the-power-of-esg-partnerships-world-economic-forum-recap/)
- [Macro vs micro influencer: how to know which is right for your brand](https://www.hotwireglobal.com/blog/macro-vs-micro-influencer-how-to-know-which-is-right-for-your-brand/)
- [Fast Take Friday: January 27, 2023](https://www.hotwireglobal.com/blog/fast-take-friday-january-27-2023/)
- [Transparency in ESG Communications](https://www.hotwireglobal.com/blog/transparency-in-esg-communications/)
- [Navigating the Comms Job Market](https://www.hotwireglobal.com/blog/navigating-the-comms-job-market/)
- [Why Learning Agendas are Essential in Modern Marketing](https://www.hotwireglobal.com/blog/why-learning-agendas-are-essential-in-modern-marketing/)
- [Creative industry trends to watch out for in 2023](https://www.hotwireglobal.com/blog/creative-trends-to-watch-out-for-in-2023/)
- [My Journey Isn’t Yours: The Black Executive Experience](https://www.hotwireglobal.com/blog/my-journey-isnt-yours-the-black-executive-experience/)
- [From COP27 to COP28: Where we go from here](https://www.hotwireglobal.com/blog/from-cop27-to-cop28/)
- [Using Data and Analytics to Elevate Your Corporate Communications Strategy](https://www.hotwireglobal.com/blog/using-data-and-analytics-to-elevate-your-corporate-communications/)
- [The new role of Sales in ABM](https://www.hotwireglobal.com/blog/the-new-role-of-sales-in-abm/)
- [ABM vs ABX: The same but different?](https://www.hotwireglobal.com/blog/abm-or-abx-same-but-different/)
- [<strong>Injecting Empathy into ABM</strong>](https://www.hotwireglobal.com/blog/injecting-empathy-into-abm/)
- [Technology: the key to ABM success](https://www.hotwireglobal.com/blog/technology-the-key-to-abm-success/)
- [You need great “ABMers” to have successful ABM - 10 skills that make a good ABMer](https://www.hotwireglobal.com/blog/10-skills-that-make-a-good-abmer/)
- [Overcoming Pain Points Using Intent Data ](https://www.hotwireglobal.com/blog/indicate-pain-points/)
- [5 ways to ensure PR and ABM supercharge each other’s effectiveness](https://www.hotwireglobal.com/blog/5-ways-to-ensure-pr-and-abm-supercharge-each-others-effectiveness/)
- [Being Black in Tech: How Do We Navigate the Industry?](https://www.hotwireglobal.com/blog/being-black-in-tech/)
- [Why Intent Data Should Influence the Content that Brands Create](https://www.hotwireglobal.com/blog/why-intent-data-should-influence-the-content-that-brands-create/)
- [Importance of AfroTech: Addressing Issues in the Industry](https://www.hotwireglobal.com/blog/importance-of-afrotech-addressing-issues-in-the-industry/)
- [The Road to AfroTech](https://www.hotwireglobal.com/blog/the-road-to-afrotech/)
- [ABM: Igniting the three R’s](https://www.hotwireglobal.com/blog/abm-igniting-the-three-rs/)
- [Power Up With Hotwire Bootcamp](https://www.hotwireglobal.com/blog/power-up-with-hotwire-bootcamp/)
- [Roe v. Wade: 3 Brands Channeling Authenticity, Action, and Accountability](https://www.hotwireglobal.com/blog/roe-v-wade-3-brands-channeling-authenticity-action-and-accountability/)
- [5 Takeaways from Leaders on the Power of Partnerships](https://www.hotwireglobal.com/blog/5-takeaways-from-sustainability-leaders-on-the-power-of-partnerships/)
- [HotTakes: A Day in the Life of a Broadcast Journalist](https://www.hotwireglobal.com/blog/hottakes-a-day-in-the-life-of-a-broadcast-journalist/)
- [Ten Organizations Driving Inclusive Innovation  ](https://www.hotwireglobal.com/blog/driving-inclusive-innovation/)
- [Tackling the talent crunch with Into Tech](https://www.hotwireglobal.com/blog/tackling-the-talent-crunch-with-into-tech/)
- [The impact of scaling Environmental, Social and Governance (ESG)](https://www.hotwireglobal.com/blog/esg-impact-through-industry-partnerships/)
- [Hotwire x VIANEWS: A Strategic Partnership](https://www.hotwireglobal.com/blog/hotwire-x-vianews-bridging-the-insights-gap/)
- [Inspiration that sparks imagination](https://www.hotwireglobal.com/blog/inspiration-that-sparks-imagination/)
- [Beyond the Numbers: Assessing our DEI Progress](https://www.hotwireglobal.com/blog/beyond-the-numbers-assessing-our-dei-progress/)
- [2022 Event Trends](https://www.hotwireglobal.com/blog/2022-event-trends/)
- [How We Are Reframing Our New Year Resolutions](https://www.hotwireglobal.com/blog/how-are-we-reframing-our-new-year-resolutions/)
- [Spotting Top Trends at CES](https://www.hotwireglobal.com/blog/spotting-top-trends-at-ces/)
- [Bringing More Leaders Into Tech](https://www.hotwireglobal.com/blog/into-tech/)
- [HOTWIRE’S YEAR IN BRIEF: 2021](https://www.hotwireglobal.com/blog/hotwires-year-in-brief-2021/)
- [UK Black History Month: why always me?](https://www.hotwireglobal.com/blog/uk-black-history-month-why-always-me/)
- [Turn Your Presentation Deck into a Winning Hand with These Four Moves](https://www.hotwireglobal.com/blog/turn-your-presentation-deck-into-a-winning-hand/)
- [Can Design Make Your Marketing More Inclusive?](https://www.hotwireglobal.com/blog/inclusive-design/)
- [How Being a Tech Optimist Can Make You Work Better](https://www.hotwireglobal.com/blog/how-being-a-tech-optimist-can-make-you-work-better/)
- [Wait – it’s all been influencers all along?](https://www.hotwireglobal.com/blog/wait-its-all-been-influencers-all-along/)
- [Four Tips to Make Data Visualization Your Secret Weapon](https://www.hotwireglobal.com/blog/four-tips-to-make-data-visualization-your-secret-weapon/)
- [Committed to Change: Where We Are Today](https://www.hotwireglobal.com/blog/committed-to-change-where-we-are-today/)
- [Video Like a Boss: 3 Tips for Better Virtual Meetings](https://www.hotwireglobal.com/blog/video-like-a-boss-3-tips-for-better-virtual-meetings/)
- [Hotwire's 2021 Bootcamp](https://www.hotwireglobal.com/blog/hotwires-2021-bootcamp/)
- [What Pride Means to Us](https://www.hotwireglobal.com/blog/what-pride-means-to-us/)
- [Remote Work Is Impacting Every Aspect of Our Lives ](https://www.hotwireglobal.com/blog/collaboration-anywhere-how-remote-work-is-impacting-every-aspect-of-our-lives/)
- [Environmental Social Governance in the Technology Sector](https://www.hotwireglobal.com/blog/environmental-social-governance-esg-in-the-technology-sector/)
- [Why partner marketing needs to go beyond the alliance](https://www.hotwireglobal.com/blog/dangerous-liaisons-why-partner-marketing-needs-to-go-beyond-the-alliance/)
- [Taking the temperature of retail innovation today](https://www.hotwireglobal.com/blog/taking-the-temperature-of-retail-innovation-today/)
- [Landing your message: say it simply and say it often](https://www.hotwireglobal.com/blog/landing-your-message-say-it-simply-and-say-it-often/)
- [The importance of humanizing B2B copy](https://www.hotwireglobal.com/blog/the-importance-of-humanizing-b2b-copy/)
- [Phasing out 'brand awareness'](https://www.hotwireglobal.com/blog/phasing-out-brand-awareness/)
- [Where does inspiration come from?](https://www.hotwireglobal.com/blog/where-does-inspiration-come-from/)
- [Privacy-centric practices and transparent communication](https://www.hotwireglobal.com/blog/privacy-centric-practices-and-transparent-communication/)
- [The hybrid retail economy: bridging the gap between in-store and digital](https://www.hotwireglobal.com/blog/the-hybrid-retail-economy-bridging-the-gap-between-in-store-and-digital/)
- [Four reasons why investors are pouring money into buy now pay later](https://www.hotwireglobal.com/blog/four-reasons-why-investors-are-pouring-money-into-buy-now-pay-later/)
- [Fintech is putting its money where its mouth is on diversity and inclusion](https://www.hotwireglobal.com/blog/fintech-is-putting-its-money-where-its-mouth-is-on-diversity-and-inclusion/)
- [Shopify: The high street is a marketing channel, not a sales channel for retail](https://www.hotwireglobal.com/blog/shopify-the-high-street-is-a-marketing-channel-not-a-sales-channel-for-retail/)
- [Introducing the Hotwire Ignite Possibility Program](https://www.hotwireglobal.com/blog/introducing-the-hotwire-ignite-possibility-program/)
- [Declaration of ads: How to make sure your influencer partnerships are authentic](https://www.hotwireglobal.com/blog/declaration-of-ads-how-to-make-sure-your-influencer-partnerships-are-authentic/)
- [Hotwire Acquires McDonald Butler Associates, Strengthening Position as Leading Tech Communications Consultancy](https://www.hotwireglobal.com/blog/hotwire-acquires-mcdonald-butler-associates-strengthening-position-as-leading-tech-communications-consultancy/)
- [HotTakes: Hotwire acquires McDonald Butler](https://www.hotwireglobal.com/blog/hottakes-hotwire-acquires-mcdonald-butler/)
- [Building a World-class Team to Connect Reputation Building to Revenue Generation](https://www.hotwireglobal.com/blog/building-a-world-class-team-to-connect-reputation-building-to-revenue-generation/)
- [Learn from Greta Thunberg’s Communication Style?](https://www.hotwireglobal.com/blog/what-can-businesses-learn-from-greta-thunbergs-communication-style/)
- [365 days later: Lessons learned as a newly graduated digital nomad](https://www.hotwireglobal.com/blog/365-days-later-lessons-learned-as-a-newly-graduated-digital-nomad/)
- [How Your College Experience Compares to the World of PR](https://www.hotwireglobal.com/blog/college-experience-world-of-pr/)
- [How to apply hybrid working trends to marketing](https://www.hotwireglobal.com/blog/how-to-apply-hybrid-working-trends-to-marketing/)
- [Pitching Media via Slack, Clubhouse and More? Just Say No](https://www.hotwireglobal.com/blog/pitching-media-via-slack-clubhouse-and-more-just-say-no/)
- [Unifying PR And Marketing To The Benefit Of Brands](https://www.hotwireglobal.com/blog/unifying-pr-and-marketing-to-the-benefit-of-brands/)
- [The 5G Killer App is a Myth](https://www.hotwireglobal.com/blog/the-5g-killer-app-is-a-myth/)
- [Top tips to take Twitter to the top](https://www.hotwireglobal.com/blog/top-tips-to-take-twitter-to-the-top/)
- [Three ways to build the strongest agency partnerships](https://www.hotwireglobal.com/blog/three-ways-to-build-the-strongest-agency-partnerships/)
- [Celebrating 21 years of women](https://www.hotwireglobal.com/blog/celebrating-21-years-of-women/)
- [HotTakes: Hotwire Ignite Possibility Program](https://www.hotwireglobal.com/blog/hottakes-hotwire-ignite-possibility-program/)
- [Why marketers should use Instagram’s new ‘Live Rooms’ to amplify not only B2C brands, but B2B brands too](https://www.hotwireglobal.com/blog/why-marketers-should-use-instagrams-new-live-rooms-to-amplify-not-only-b2c-brands-but-b2b-brands-too/)
- [Taking your events virtual post pandemic](https://www.hotwireglobal.com/blog/taking-your-events-virtual-post-pandemic/)
- [Looking to the future of virtual events](https://www.hotwireglobal.com/blog/virtual-event-summary-pinterest-presents/)
- [B2B Technology: Why is Everyone Talking About Clubhouse?](https://www.hotwireglobal.com/blog/why-is-everyone-talking-about-clubhouse/)
- [HotTakes: Six Steps to Implementing AI](https://www.hotwireglobal.com/blog/hottakes-six-steps-to-implementing-ai/)
- [5 Questions with Business Insider’s Emily Canal](https://www.hotwireglobal.com/blog/5-questions-with-business-insiders-emily-canal-small-business-and-entrepreneurship-reporter/)
- [A Social Media Guide: Spicing Up Your Existing Channels with Engaging Content](https://www.hotwireglobal.com/blog/a-social-media-guide-spicing-up-your-existing-channels-with-engaging-content/)
- [Preparing for what’s ahead - digital marketing’s 2021 curveballs](https://www.hotwireglobal.com/blog/preparing-for-whats-ahead-digital-marketings-2021-curveballs/)
- [How Tech Is Enabling the New Hybrid Working Model](https://www.hotwireglobal.com/blog/how-is-tech-is-enabling-the-new-hybrid-working-model/)
- [Speaking Out on Issues of Public Importance Is the New Normal for CEOs](https://www.hotwireglobal.com/blog/speaking-out-on-issues-of-public-importance-is-the-new-normal-for-ceos/)
- [What Does the Biden Administration Mean for Consumer Protection?](https://www.hotwireglobal.com/blog/what-does-the-biden-administration-mean-for-consumer-protection/)
- [3 Predictions About Gen Z-ers' Transition Into the Virtual Workforce](https://www.hotwireglobal.com/blog/3-predictions-about-gen-z-ers-transition-into-the-virtual-workforce/)
- [HotTakes: A Digital Mindset Will Drive Manufacturing Innovation](https://www.hotwireglobal.com/blog/hottakes-a-digital-mindset-will-drive-manufacturing-innovation/)
- [Market-share versus share of voice: who will win the hyper-scale cloud race in 2021?](https://www.hotwireglobal.com/blog/market-share-versus-share-of-voice-who-will-win-the-hyper-scale-cloud-race-in-2021/)
- [What 2020 Taught Us About How To Approach Executive Communications For The Future](https://www.hotwireglobal.com/blog/what-2020-taught-us-about-how-to-approach-executive-communications-for-the-future/)
- [How AI and IoT Will Evolve the Workplace in 2021: Insights From Zeus Kerravala](https://www.hotwireglobal.com/blog/how-ai-and-iot-will-evolve-the-workplace-in-2021-insights-from-zeus-kerravala/)
- [Measure the value of PR, beyond just coverage numbers?](https://www.hotwireglobal.com/blog/ever-wondered-how-you-can-measure-the-value-of-pr-beyond-just-coverage-numbers/)
- [4 Ways to Build a Customer Experience Strategy for Your Remote Team](https://www.hotwireglobal.com/blog/4-ways-to-build-a-customer-experience-strategy-for-your-remote-team/)
- [Hotwire Headlines #10](https://www.hotwireglobal.com/blog/hotwire-headlines-10/)
- [How Businesses Can Handle the Cybersecurity Obstacles of Long-Term Remote Work](https://www.hotwireglobal.com/blog/how-businesses-can-handle-the-cybersecurity-obstacles-of-long-term-remote-work/)
- [5G Innovation: What Tech Leaders Are Anticipating](https://www.hotwireglobal.com/blog/5g-innovation-what-tech-leaders-are-anticipating/)

---


## Whitepapers

- [Frontier Tech Confidence Tracker](https://www.hotwireglobal.com/whitepaper/frontier-tech/)
- [AI Beyond Efficiency](https://www.hotwireglobal.com/whitepaper/ai-beyond-efficiency/)
- [State of Data & Analytics Maturity in PR & Comms Report](https://www.hotwireglobal.com/whitepaper/state-of-data-analytics-maturity-in-pr-comms/)
- [Measuring PR Success: A Practical Measurement Guide for Communication Leaders](https://www.hotwireglobal.com/whitepaper/driving-pr-success-with-data-and-analytics/)
- [Brand Narratives in the Age of AI](https://www.hotwireglobal.com/whitepaper/brand-narratives-in-the-age-of-ai/)
- [Diversity, Equity, Inclusion and Belonging at Hotwire: Our Journey of Commitment and Growth](https://www.hotwireglobal.com/whitepaper/diversity-equity-inclusion-belonging/)
- [The LinkedIn Advertising 2023 Playbook](https://www.hotwireglobal.com/whitepaper/the-linkedin-advertising-2023-playbook/)
- [What is Intent Data and How It Powers ABM Strategies](https://www.hotwireglobal.com/whitepaper/leveraging-intent-data-for-b2b-account-based-marketing-abm/)
- [Uniting Sales and Marketing (ABM)](https://www.hotwireglobal.com/whitepaper/uniting-sales-and-marketing-abm/)
- [Beautiful Business in Web3](https://www.hotwireglobal.com/whitepaper/beautiful-business-web3/)
- [What ABM Success Looks Like](https://www.hotwireglobal.com/whitepaper/what-abm-success-looks/)
- [Understanding Gen Alpha Consumer Behavior​](https://www.hotwireglobal.com/whitepaper/generation-alpha-2/)
- [Unlocking success, together](https://www.hotwireglobal.com/whitepaper/unlocking-success-together/)
- [The Era of Corporate Purpose](https://www.hotwireglobal.com/whitepaper/the-era-of-corporate-purpose/)
- [HotComms Toolkit](https://www.hotwireglobal.com/whitepaper/hotcomms-toolkit/)

---


## News Room Links

- [Qualtrics Selects ROI·DNA, a Hotwire Global company, as Global Digital Advertising Partner](https://www.hotwireglobal.com/news-room/qualtrics-roi%c2%b7dna-a-hotwire-global-company/)
- [Hotwire Names Charlotte Harvey as UK Managing Director to Accelerate Growth and Expand Market Leadership](https://www.hotwireglobal.com/news-room/hotwire-names-charlotte-harvey-as-uk-managing-director/)
- [Hotwire Global Strengthens AI Lab Leadership, Promotes Anol Bhattacharya to EVP, Innovation and Technology](https://www.hotwireglobal.com/news-room/hotwire-global-strengthens-ai-lab-leadership/)
- [ROI·DNA Expands Global Footprint to Accelerate Growth for International B2B Technology Brands](https://www.hotwireglobal.com/news-room/roi-dna-expands-global-footprint-to-accelerate-growth/)
- [Money20/20 Selects Hotwire to Lead European Media Outreach](https://www.hotwireglobal.com/news-room/money20-20-selects-hotwire-to-lead-european-media-outreach/)
- [DXC Taps Hotwire to Elevate Global Brand Visibility and Communications Impact](https://www.hotwireglobal.com/news-room/dxc-taps-hotwire-to-elevate-global-brand/)
- [European business leaders and general public deeply divided on attitudes to impact of disruptive technologies](https://www.hotwireglobal.com/news-room/attitudes-to-impact-of-disruptive-technologies/)
- [Hotwire Global Announces AI Lab to Add More AI Consulting, Development and Tools](https://www.hotwireglobal.com/news-room/hotwire-global-announces-ai-lab-consulting/)
- [Isabelle Rahé Appointed Managing Director of Hotwire France](https://www.hotwireglobal.com/news-room/isabelle-rahe-appointed-managing-director-of-hotwire-france/)
- [Hotwire UK Appoints Alex Wares to Lead Marketing Services & ABM](https://www.hotwireglobal.com/news-room/hotwire-uk-appoints-alex-wares-to-lead-marketing-services-abm/)
- [Hotwire Appoints Frank van de Koppel as Strategy Creative Director for Europe](https://www.hotwireglobal.com/news-room/hotwire-appoints-frank-van-de-koppel/)
- [Hotwire Announces Global AI Innovation Team for Consultancy & AI Product Suite ](https://www.hotwireglobal.com/news-room/global-ai-innovation-gaio/)
- [Hotwire Global Appoints David Rowan as First Member of Brand New Global Advisory Board](https://www.hotwireglobal.com/news-room/hotwire-global-david-rowan-global-advisory-board/)
- [Hotwire Global Announces New Senior Leadership Appointments](https://www.hotwireglobal.com/news-room/hotwire-global-announces-senior-leadership-appointments/)
- [Hotwire Global Accelerates European Growth with Strategic Team Appointments](https://www.hotwireglobal.com/news-room/hotwire-global-accelerates-european-growth/)
- [Hotwire Global Communications Adds Next-Generation Data Intelligence and AI Solutions to Its Data and Analytics Product Suite](https://www.hotwireglobal.com/news-room/hotwire-global-communications-adds-next-generation-data-intelligence/)
- [Hotwire Global Communications Expands Presence in Asia Pacific](https://www.hotwireglobal.com/news-room/hotwire-global-communications-expands-presence-in-asia-pacific/)
- [Hotwire Global Communications Sees Momentum with Client and Award Wins](https://www.hotwireglobal.com/news-room/hotwire-global-communications-sees-momentum-with-client-and-award-wins/)
- [Hotwire Global Communications Expands Data and Analytics Offering with New Suite of Data Intelligence Solutions](https://www.hotwireglobal.com/news-room/expands-data-and-analytics-offering/)
- [Hotwire Global Communications announces Jeremy Lucas as UK CEO](https://www.hotwireglobal.com/news-room/hotwire-global-communications-announces-jeremy-lucas-as-uk-ceo/)
- [Hotwire Global Communications Promotes Heather Craft to CEO, North America](https://www.hotwireglobal.com/news-room/hotwire-global-communications-promotes-heather-craft-to-ceo-north-america/)
- [Hotwire Global Communications Launches Growth Team Helmed by Chief Growth Officer Laura Macdonald](https://www.hotwireglobal.com/news-room/hotwire-global-communications-launches-growth-team-helmed-by-chief-growth-officer-laura-macdonald/)
- [Hotwire Global Communications Expands ESG Consulting Services](https://www.hotwireglobal.com/news-room/hotwire-global-communications-expands-esg-consulting-services/)
- [Hotwire Global Communications Expands Global Leadership Bench with New Hires and Senior Promotions](https://www.businesswire.com/news/home/20220517005525/en/Hotwire-Global-Communications-Expands-Global-Leadership-Bench-with-New-Hires-and-Senior-Promotions)
- [Hotwire Global Communications launches Hotwire Into Tech Training Program for Communications and Marketing Professionals](https://www.businesswire.com/news/home/20211208005222/en/Hotwire-Global-Communications-launches-Hotwire-Into-Tech-Training-Program-for-Communications-and-Marketing-Professionals)
- [Hotwire Launches New $1 Million USD Program to Advance Diversity, Equity, and Inclusion in Technology Innovation](https://www.businesswire.com/news/home/20210202005795/en/Hotwire-Launches-New-1-Million-USD-Program-to-Advance-Diversity-Equity-and-Inclusion-in-Technology-Innovation)
- [PRovoke & ICCO Unveil First Hybrid Event To Celebrate Creativity](https://www.provokemedia.com/latest/article/provoke-icco-unveil-first-hybrid-event-for-cannes-lions)
- [How Can Retailers Work Toward Zero-Waste Delivery?](https://retailtouchpoints.com/features/executive-viewpoints/how-can-retailers-work-toward-zero-waste-delivery)
- [A Year In The Lives Of Our Industry’s Women: Anguish (Part 1)](https://www.provokemedia.com/long-reads/article/a-year-in-the-lives-of-our-industry-s-women-anguish-(part-1))
- [Raising Kids who Care: What Gen Alpha Cares About](https://www.metroparent.com/parenting/advice/raising-kids-who-care-what-gen-alpha-cares-about/)
- [Buy signal: Cashed-up Enero plots “aggressive” acquisition trail to bolster three-pronged attack on big holdco rivals](https://www.mi-3.com.au/30-03-2021/buy-signal-cashed-enero-plots-aggressive-acquisition-trail-bolster-three-pronged-attack)
- [For International Women's Day, executives share what rules business leaders should be breaking](https://www.msn.com/en-au/lifestyle/career/for-international-women-s-day-executives-share-what-rules-business-leaders-should-be-breaking/ar-BB1elFTo)
- [Unifying PR And Marketing To The Benefit Of Brands](https://www.provokemedia.com/latest/article/unifying-pr-and-marketing-to-the-benefit-of-brands)

---


## Case Studies

- [Building eBay’s Seller Community on Instagram](https://www.hotwireglobal.com/case-studies/building-ebays-seller-community-on-instagram/)
- [Driving Data-Focused Communications at Indeed](https://www.hotwireglobal.com/case-studies/driving-data-focused-communications-at-indeed/)
- [Activating Eaton’s Influence Beyond the Power Management Industry](https://www.hotwireglobal.com/case-studies/activating-eatons-influence-beyond-the-power-management-industry/)
- [Evolving Meta’s Audience Relationships With #BuyBlack Friday](https://www.hotwireglobal.com/case-studies/evolving-metas-audience-relationships-with-buyblack-friday/)
- [Enhancing Kiva’s Reputation on International Women’s Day](https://www.hotwireglobal.com/case-studies/enhancing-kivas-reputation-on-international-womens-day/)
- [Deepening Google Cloud’s Reputation Across India With ABM](https://www.hotwireglobal.com/case-studies/deepening-google-clouds-reputation-across-india-with-abm/)
- [Evolving Internal Relationships at Pinterest](https://www.hotwireglobal.com/case-studies/evolving-internal-relationships-at-pinterest/)
- [Evolving CA Technologies’ Customer Relationships through ABM](https://www.hotwireglobal.com/case-studies/evolving-ca-technologies-customer-relationships-through-abm/)
- [Enhancing Intermedia’s Reputation in a Crowded Remote & Hybrid Working Space](https://www.hotwireglobal.com/case-studies/enhancing-intermedias-reputation-in-a-crowded-remote-hybrid-working-space/)
- [Enhancing Bentley Systems’ ESG Reputation](https://www.hotwireglobal.com/case-studies/enhancing-bentley-systems-esg-reputation/)
- [Enhancing Qualcomm’s 5G Reputation](https://www.hotwireglobal.com/case-studies/enhancing-qualcomms-5g-reputation/)
- [Elevating Revenue Growth for NTT](https://www.hotwireglobal.com/case-studies/elevating-revenue-growth-for-ntt/)
- [Enhancing Adobe’s Reputation as a Leader in Holiday Shopping Trends](https://www.hotwireglobal.com/case-studies/enhancing-adobes-reputation-as-a-leader-in-holiday-shopping-trends/)
- [Establishing Credibility in DEI and CSR](https://www.hotwireglobal.com/case-studies/establishing-credibility-in-dei-and-csr/)
- [Elevating a Rebrand Through Thought Leadership ](https://www.hotwireglobal.com/case-studies/elevating-a-rebrand-through-thought-leadership/)
- [A New Dawn for Sustainability Reporting](https://www.hotwireglobal.com/case-studies/a-new-dawn-for-sustainability-reporting/)
- [NetApp strikes against rival](https://www.hotwireglobal.com/case-studies/netapp-strikes-against-rival/)
- [Secrets of crypto success](https://www.hotwireglobal.com/case-studies/secrets-of-crypto-success/)
- [Breaking into banking](https://www.hotwireglobal.com/case-studies/breaking-into-banking/)
- [Road to driverless success](https://www.hotwireglobal.com/case-studies/road-to-driverless-success/)
- [Repositioning for new opportunities](https://www.hotwireglobal.com/case-studies/repositioning-for-new-opportunities/)
- [Building on Commvault’s strengths](https://www.hotwireglobal.com/case-studies/building-on-commvaults-strengths/)
- [CEI CEO shares inspiration](https://www.hotwireglobal.com/case-studies/cei-ceo-shares-inspiration/)
- [Brightspot eclipses its parent](https://www.hotwireglobal.com/case-studies/brightspot-eclipses-its-parent/)
- [Influencing perceptions of PDFs](https://www.hotwireglobal.com/case-studies/influencing-perceptions-of-pdfs/)
- [Road to recovery narrative](https://www.hotwireglobal.com/case-studies/road-to-recovery-narrative/)
- [Driving F1 storytelling connections](https://www.hotwireglobal.com/case-studies/driving-f1-storytelling-connections/)
- [Influencing UK tech influencers](https://www.hotwireglobal.com/case-studies/influencing-uk-tech-influencers/)
- [Future shape of energy](https://www.hotwireglobal.com/case-studies/future-shape-of-energy/)
- [Earning the trust of Salesforce most important development partners](https://www.hotwireglobal.com/case-studies/earning-the-trust-of-salesforce-most-important-development-partners/)
- [Igniting strategic partnership for IBM and Dell Technologies](https://www.hotwireglobal.com/case-studies/igniting-strategic-partnership-for-ibm-and-dell-technologies/)
- [Aruba Networks builds new bridges into British Land](https://www.hotwireglobal.com/case-studies/aruba-networks-builds-new-bridges-into-british-land/)
- [HPE – driving innovation in financial services](https://www.hotwireglobal.com/case-studies/hpe-driving-innovation-in-financial-services/)
- [DXC Technology partnership with Tesco Bank](https://www.hotwireglobal.com/case-studies/dxc-technology-partnership-with-tesco-bank/)
- [The power of ABM to grow strategic accounts](https://www.hotwireglobal.com/case-studies/the-power-of-abm-to-grow-strategic-accounts/)
- [SIX soars at SIBOS](https://www.hotwireglobal.com/case-studies/six-soars-at-sibos/)
- [Dating data inflames creativity](https://www.hotwireglobal.com/case-studies/dating-data-inflames-creativity/)
- [Boosting growth for N26](https://www.hotwireglobal.com/case-studies/boosting-growth-for-n26/)

---


## Trend Insights

- [Monthly Monitor: Pulse - SXSW 2025](https://www.hotwireglobal.com/trend-insights/monthly-monitor-pulse-sxsw-2025/)
- [Monthly Monitor: AI Deep Dive – February 2025](https://www.hotwireglobal.com/trend-insights/monthly-monitor-ai-deep-dive-february-2025/)
- [Monthly Monitor: AI Deep Dive - January 2025](https://www.hotwireglobal.com/trend-insights/monthly-monitor-ai-deep-dive-january-2025/)
- [Monthly Monitor: Pulse - CES 2025](https://www.hotwireglobal.com/trend-insights/monthly-monitor-pulse-ces-2025/)
- [Monthly Monitor: AI Deep Dive - December 2024](https://www.hotwireglobal.com/trend-insights/monthly-monitor-ai-deep-dive-december-2024/)
- [Monthly Monitor: AI Deep Dive – November 2024](https://www.hotwireglobal.com/trend-insights/monthly-monitor-ai-deep-dive-november-2024/)
- [Monthly Monitor: AI Deep Dive - October 2024](https://www.hotwireglobal.com/trend-insights/monthly-monitor-ai-deep-dive-october-2024/)
- [Monthly Monitor: Pulse - Advertising Week 2024](https://www.hotwireglobal.com/trend-insights/monthly-monitor-pulse-advertising-week-2024/)
- [Monthly Monitor: AI Deep Dive - September 2024](https://www.hotwireglobal.com/trend-insights/monthly-monitor-ai-deep-dive-september-2024/)
- [Monthly Monitor: Pulse - Dreamforce 2024](https://www.hotwireglobal.com/trend-insights/monthly-monitor-pulse-dreamforce-2024/)
- [Monthly Monitor: Pulse – AI and the Future of Us: The Oprah Winfrey Special](https://www.hotwireglobal.com/trend-insights/monthly-monitor-pulse/)
- [Monthly Monitor: AI Deep Dive](https://www.hotwireglobal.com/trend-insights/monthly-monitor-ai-deep-dive/)
- [The Drop: Superbowl ads that inspire, internet aggregation, and restaurant menu culture](https://www.hotwireglobal.com/trend-insights/the-drop-superbowl-ads-that-inspire/)
- [The Drop: Lightning vs. lasers, customizing appreciations, and how the Taylor Swift effect on the Super Bowl](https://www.hotwireglobal.com/trend-insights/the-drop-lightning-vs-lasers-taylor-swift-super-bowl/)
- [The Drop: Responsibility Island, AR advancements, and how simply wanting sleep can go viral](https://www.hotwireglobal.com/trend-insights/the-drop-responsibility-island-ar-advancements/)
- [The Drop: Snoop Dog and the fired CEO, chicken of the sea, and Poshmark's daily affirmations](https://www.hotwireglobal.com/trend-insights/the-drop-snoop-dog-and-the-fired-ceo/)
- [The Drop: 2024 & TikTok brings bold ambitions and big inspirations](https://www.hotwireglobal.com/trend-insights/the-drop-2024-tiktok-brings-bold-ambitions-and-big-inspirations/)
- [The Drop: Authenticity, Holiday Email Scams, and Retail's Experiential needs](https://www.hotwireglobal.com/trend-insights/the-drop-authenticity-holiday-email-scams-and-retails-experiential-needs/)
- [The Drop: B2B Influencers, the deconstruction decade, and reviving San Francisco](https://www.hotwireglobal.com/trend-insights/the-drop-b2b-influencers/)
- [The Drop: Zebra marketing, AI hologram marriage and ad performance with controversial topics](https://www.hotwireglobal.com/trend-insights/the-drop-zebra-marketing-ai-hologram/)
- [The Drop: Dove's 10 vs 10, 7-Eleven's ESG story and Adobe's new AI video tools](https://www.hotwireglobal.com/trend-insights/the-drop-doves-10-vs-10-7-elevens-esg-story/)
- [The Drop: Incognito mode not so "incognito," Nike's timely logo reveal, and Uniqlo's change in product strategy](https://www.hotwireglobal.com/trend-insights/the-drop-incognito-mode-nikes-timely-logo-reveal/)
- [The Drop: The inflation sensation, automating dating swipes, and veganism ain't so hot anymore](https://www.hotwireglobal.com/trend-insights/the-drop-inflation-sensation-automating-dating-swipes/)
- [The Drop: Aptos is in, trend reporting is rigged, and GORE-TEX is art](https://www.hotwireglobal.com/trend-insights/the-drop-aptos-is-in-trend-reporting-is-rigged-and-gore-tex-is-art/)
- [The Drop: Cereal for dinner, fast food dynamic pricing, and Pinterest's 2024 color palette](https://www.hotwireglobal.com/trend-insights/the-drop-cereal-for-dinner-pinterests-2024-color-palette/)

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