AUS Cyara

Moving a start-up to an industry leader

Cyara knew they had a great software as a service that would revolutionise the way companies measure their customer experience, but because the space was virtually untapped, they needed to explain why. Cyara approached Hotwire as they’d had trouble in the past with prospective clients being unaware of the problems Cyara could solve. They needed Hotwire to create a media relations campaign that educated business, marketing and technology decision-makers on what they were doing wrong.
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USA Swivelfly

Generating a 107% increase in brand awareness

When the (now called) Swivelfly team first approached Hotwire they had a vision and business model in mind to disrupt and forever change the workspace furnishing industry. Bruce Paul, Swivelfly’s CEO, recognised the office furnishing industry was slow to innovate and that there was no great solution for the fast-paced startup community. Bruce had the plan to develop a technology that would automate the unnecessarily complex process of furnishing for startups. Our Digital Brand Labs (DBL) team had a plan to bring the brand to life.

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UAE Xerox

Moving a brand beyond hardware

Back in 2004, Xerox Middle East (ME) suffered from very low awareness among its target customer base of SMEs, enterprises and Government sector. Since then, our exclusive partner in the Middle East, Active DMC, has worked with the company to support its positioning in the marketplace from a copying and printing hardware business to being recognised as a global leader in document management products and services. The relationship continues to this day. 
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UAE AliBaba Cloud

Conquering the Middle Eastern Cloud Market

Alibaba Cloud, the cloud-computing arm of Alibaba Group approached Active DMC, Hotwire’s exclusive Middle Eastern partner, to launch a new data centre and to announce a joint venture known as Yvolv with Dubai based holding company, Meeras. The objectives of the launch campaign were three pronged: firstly, to increase awareness around the importance of hosting public cloud accounts within the country; secondly to create awareness of Alibaba Cloud in region; and finally to explain the background to the joint venture with Meeras. 
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NED Wacom Bamboo

Working with influencers to reach 1m people

Wacom Consumer wanted to create awareness for the Wacom Bamboo among their target groups by working alongside some important influencers. In particular, Wacom wanted to get in front of the student crowd, engage with them and be in the places they hung out. To do that, they asked our exclusive partner, Yellow Communications to develop a campaign that brought the right influencers into Wacom and took the right content out to the audience.
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BRA Voltalia

Taking wind farms to Government

Launching a major new wind power cluster in a remote area of Brazil was the challenge faced by Voltalia, an international renewables company with headquarters in France. The company approached Hotwire’s exclusive partner in Brazil, VIANEWS, to manage the entire process with the brief to use the launch to build on its growing reputation as an ethical, sustainable, technological, modern and innovative company that is investing in the development of the Brazilian energy infrastructure.
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Global The Health Tech Alliance

Building industry voice for health tech

Despite the Government and NHS England being keen for the health service to adopt innovation, companies producing medical technologies continue to face challenges around market access and reimbursement.

This is often despite receiving a positive assessment of their cost-effectiveness from Government bodies.

Companies feel that their products are not afforded the same attention and public profile as other treatments, despite the benefits to patients and the long-term cost savings they offer to the health service.

It was time that the industry came together under one banner to be heard and start changing the industry for the better. This was the challenge that our exclusive Public Affairs partner, Political Intelligence addressed.

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Global Resonate

How we put an SME at the heart of Government policy

Resonate, a rail signalling company, wanted to prove to their customers that their technology was more innovative and flexible, would lead to better outcomes for rail passengers, as well as leading to significant cost savings for the tax payer. In a very competitive market of multi-national corporations within very rigid procurement frameworks, the challenge was to develop relationships amongst policy makers and wider stakeholders to help people understand the benefits of their technology.  
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NED Citrix

Getting mobile working back on the news agenda

Citrix focuses on a single driving principle: making the world’s apps and data secure and easy to access. Anywhere. At any time. And on any device or network. The increasingly mobile modern workforce is an important driver for the Citrix strategy. The New Way of Work got a lot of attention in the late 2000’s, but has slowly slipped out of the public’s focus since. Citrix asked our exclusive partners, Yellow Communications, to rekindle media attention for the mobility theme in the Netherlands and breath life back into their overarching messaging.
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AUS Brauz

Taking a start-up to investors in three months

Brauz is a personalised retail app that connects shoppers to brands they love in local brick-and-mortar stores through innovative technologies, including virtual reality and beacons.

The Melbourne-based start-up has been developing the product for almost four years, but now needed a communications campaign on a limited budget to build their profile in order to attract investors for their Series A funding round.

It was up to us to make sure that Brauz didn't just get good brand exposure, but got under the noses of the investors that would be helping the brand get to the next level.
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AUS BPAY Group

Increasing confidence by 14% in three months

Household Aussie payments brand, BPAY Group, developed the country's first overlay service on Australia’s new industry-wide banking infrastructure, the New Payments Platform.The new product, Osko, was aimed squarely at consumers through their existing digital banking platforms.

But when it comes to financial services, trust is a crucial. So, BPAY Group tasked Hotwire with ensuring this new brand was unveiled successfully to the banks and credit unions who needed the confidence to offer this service to their customers.
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ESP Campo Viejo

Doubling engagement across social channels

One of the most recognised wine brands in the world needed to take it's fantastic brand awareness and start having meaningful conversations with consumers across social channels. The challenge is this, how do you pivot a communications strategy that has been built around increasing recognition towards an engagement strategy that is built on generating meaningful relationships?
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USA Unify

Bringing 23,000 active readers to a digital magazine

Siemen’s Enterprise Communications hired Hotwire to relaunch the brand as Unify. The global launch engaged employees, customers, and online influencers establishing credibility and visibility for Unify as a world-class brand. Hotwire also created and launched ‘The New Way to Work’ campaign. The market was crowded with heavy weights (like IBM) launching their own products. In fact, they started to ride the coat-tails of our ‘New Way to Work’ campaign messaging with more ad dollars to spread the word. Our challenge was to deposition the competition and position Unify as a leader just ahead of a new product launch.
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USA Commvault

Generating 204% boost in social followers

Commvault came to Hotwire with a need to build its social community on Twitter and to increase social engagement not only externally but also internally. As one of the most successful and established companies in data backup and recovery, Commvault was battling an awareness problem in the digital space: their competitors had more Twitter followers and hence more engagement – making them seem stronger and larger. The impact on Commvault’s visibility and credibility with potential customers was noticeable and needed to be brought to represent reality. Hotwire’s Digital Brand Labs (DBL) team was challenged to rectify this quickly and cost-efficiently.
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Award winning.

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