Hotwire created the ‘Amp it up’ event theme and managed end-to-end production. The main epicentre event space was designed as an all-in-one set with expo breakout spaces and artisan food stalls surrounding a central circular stage accommodating 2,500 people and 20 partner stands, which included brands such as Samsung and Huawei. All event assets were deliberately BIG – large format projections, super-sized inflatable objects, big thinkers on the big stage with brand storytelling and a tech and service showcase – topped off by headline entertainment from The Veronicas and PNAU. In addition to the epicentre space, Hotwire managed ten separate breakout sessions, three award dinners and a show-stopping after party.
Some of our favorite comments from attendees included, “When the Veronicas crash your company’s annual sales conference after party… AMAZING!” and “Optus sure know how to throw a work conference!”