Articulating a clear, overarching business strategy
Nuance
Campaign overview
What we did
Hotwire was tasked with driving awareness and new business opportunities for Nuance Dragon Medical in secondary care, as well as articulating a clear and overarching business story for the Nuance healthcare division, raising awareness of the challenges health Trusts face today and positioning Nuance’s technology as a means of addressing such issues.
The team worked directly with Nuance to develop a narrative on the critical challenges the NHS faces in regards to clinical documentation – and then presented a clear solution, promoting the impact of Nuance’s technology from a live case study.
Results
The content generated national and tier one media coverage, encouraged targeted social engagement and resulted in nearly 200 new business leads – as well as five direct customer requests for demonstrations of the technology.
With South Tees, we crafted a campaign that cut through the usual drumbeat of NHS debate and conjecture – shedding light on the documentation challenge and showcasing Nuance as an industry partner that can help NHS Trusts meet growing patient needs.