Campaign overview

With the proliferation of social media and the increased adoption of review sites like Yelp as an instant way to engage with brands, it’s nearly impossible for a brand to manage the buzz created by consumers and influencers. Helping to manage brand reputations at scale, Chatmeter had little reputation itself within the broader marketing/tech industry. To build awareness and support business growth, we developed an integrated communications program with the goal of educating brands on why reputation management is critical to their success.

What we did

To support Chatmeter, we took the approach of “practicing what we preach.” We developed a program that focused on a consistent message of trust and honesty that Chatmeter touts for its customers and parlayed that for media and influencers through a data-led and research-driven approach. To stand out from the noise in the space, we created a bold and diverse content program (based off of research and data) that we pushed out through a variety of channels including bylined articles, blogs, webinars, speaking presentations and more. In addition, we led Chatmeter towards creating a unique point-of-view on trending topics like local search, the retail apocalypse and voice engine optimization (a term coined by Chatmeter) that aligned with both marketing and sales initiatives and positioned Chatmeter as a tool/resource for how to brand trust and loyalty with customers.

Chatmeter Reputation Management
Chatmeter Reputation Management

Results

Beyond receiving 145 total pieces of coverage a little more than a year into the start of our engagement and interacting with over 100 influencers, Chatmeter has seen its business grow by nearly 700% over the last few years. Chatmeter’s marketing team has also grown from a single part-time employee to a team of more than 5 dedicated marketing professionals including a head of marketing. The company has also grown its employee count 44% in the past 6 months alone. We have supported Chatmeter through 18 speaking opportunities and events – from topic development through creating speaker presentations.