Hotwire created the UNSW3+ campaign to build awareness and help communicate the benefits of the new calendar and work alongside the University’s master brand. We developed a toolkit of visual assets to form powerful, engaging brand communications tailored to appeal to all stakeholders. This included the UNSW3+ brand, style guide, printed collateral, environmental graphics and a study plan microsite to highlight the benefits and changes to all university stakeholders. The ongoing campaign has been highly effective in engaging the UNSW community and managing the transition.
Alison Avery, Director Stakeholder Management at UNSW commented, “Their creative approach and ability to respond to a changing brief has, in my experience, been superior. They understand our complex organisation and feel like an extended part of the team. It’s always a joy working with them.”