Campaign overview

Kimberly-Clark has ambitious environmental, social and organisational targets for its sustainability program. To engage the wider community and rally the whole organisation to meet these targets, Kimberly-Clark engaged Hotwire to develop a sustainability brand.

What we did

Kimberly-Clark’s Sustainability 2022 brand, designed by Hotwire, helps employees, stakeholders and partners understand why and how sustainability is fundamental to Kimberly-Clark’s long-term business success and corporate social responsibility.

In addition to the brand, Hotwire created the Sustainability 2022 web hub – a platform to publish annual sustainability reports, ongoing results, track progress against targets and highlight sustainability initiative stories. This enables Kimberly-Clark to go beyond yearly reporting to keep sustainability front of mind throughout the year.

Infographics and iconography clearly communicate key information across language translations to Kimberly-Clark employees and stakeholders spanning four geographical regions.


Creating a fully integrated sustainability brand identity sends a clear signal to employees and partners that Kimberly-Clark have a clear ambition to become a global leader in sustainable business practices.

Global reach.
Local flavour.