The team worked with the CEO and leadership team to completely revamp their communications strategy, building a new and integrated approach. In the midst of significant internal changes, the launch of a new name and brand, and aggressive competitor media outreach, Hotwire worked strategically to capitalize on Forge’s unique insider view of the private unicorn market and targeted tier-one journalists who would be covering the biggest IPOs.
When an opportunity arose to announce a partnership with BNP Paribas, Hotwire took the lead in the global announcement and landed a major WSJ exclusive.
Hotwire built long-lasting relationships between the Forge Global leadership team and some of the most critical top-tier journalists in the space. By introducing the new brand narrative, media training, robust relationships, and well-crafted media pitches, the Hotwire team garnered coverage in WSJ, CNN, TechCrunch, Bloomberg, CNBC, Inc., Forbes, Yahoo Finance, Recode, and many others.
The media relations momentum that Hotwire built led to Forge Global achieving the highest share of voice among top competitors between February to April 2019 – a 16% increase from the prior quarter to hit 37%. The 10+ pieces of coverage that Hotwire secured in top-tier business & tech press resulted in 200+ media mentions per month in 2019 and 400+ syndications.
“Hotwire’s access to and positioning with top-tier media helped to open new doors for our company’s growth. Thank you Hotwire!”
– Kelly Rodriques, CEO, Forge Global