Campaign overview

Enero is a boutique international network of marketing and communications businesses that operates in a highly dynamic marketing services sector. Hotwire has re-invigorated the Enero brand for a new phase in the group’s journey.

What we did

Enero is Spanish for ‘January’ – a time for celebrating new beginnings. The Enero wordmark is based on the circle – both an acknowledgement to the previous identity and a graphic representation of constant renewal. Circular visual elements, combined with a vibrant colour palette and bold typographic approach, visually positions Enero as a business equipped to adapt to constant change. Hotwire created global brand guidelines and an investor relations toolkit as the initial stage of an ongoing rollout.

enero- international network of marketing and communications businesses
enero- international network of marketing and communications businesses

Results

Matthew Melhuish, CEO at Enero Group commented, “It is important for every company to have a brand design that is engaging and represents the brand promise in the best possible way. Enero is very much a people-based company and we operate in the highly dynamic marketing services sector, so ensuring our brand is fresh and on-point is really important. We feel the design from Hotwire nails the right balance for our brand, our staff and our investors.”