Enero is Spanish for ‘January’ – a time for celebrating new beginnings. The Enero wordmark is based on the circle – both an acknowledgement to the previous identity and a graphic representation of constant renewal. Circular visual elements, combined with a vibrant colour palette and bold typographic approach, visually positions Enero as a business equipped to adapt to constant change. Hotwire created global brand guidelines and an investor relations toolkit as the initial stage of an ongoing rollout.
Matthew Melhuish, CEO at Enero Group commented, “It is important for every company to have a brand design that is engaging and represents the brand promise in the best possible way. Enero is very much a people-based company and we operate in the highly dynamic marketing services sector, so ensuring our brand is fresh and on-point is really important. We feel the design from Hotwire nails the right balance for our brand, our staff and our investors.”