Showing Up With A Challenger Mentality

We brought influencers and media from across the world together to participate in the #DropMoreCareLess challenge – what could they do if they didn’t have to worry about breaking their phone. The campaign was brought to life through multiple media touchpoints including: (1) an introductory media mailer showcasing tech21 drop tests to top 30 tech press and inviting them to do the same (2) sponsored influencers including iJustine, Zach King and Team Flight Brothers with video assets promoted to relevant lifestyle press (3) a data story showcasing how many Americans drop their phones to add credibility (4) Batak Challenge at Pepcom Holiday Spectacular to let media & influencers test out the case and (5) a Christmas Cracker media mailer to add some ‘fun’ into the Holidays.