Taking the subscription economy to 200m people

Zuora

Campaign overview

Zuora was announcing a $115 million round of funding led by Wellington Capital Management and BlackRock Private Equity Partners. It was essential for Hotwire to manage global communications by crafting a message that heightened awareness of a new business category, supported by the funding news, and which conveyed the significance of the round across five continents.

What we did

We worked with the global marketing team on an announcement strategy, which included identifying a core theme and developing supporting content, which included FAQs, a bylined article, SlideShare, press release and more. Along with the news, we drove media outreach tied to this news, which secured 28 global briefings resulting in more than 100 global press mentions.

Zuora Subscription Economy
Zuora Subscription Economy
Zuora Subscription Economy

Results

The 28 global briefings and more than 100 press mentions, included CNBC, Fortune, Forbes, WSJ, TechCrunch, VentureBeat and Re/Code. Specifically in the U.S., this resulted in 221M online article impressions. Additionally, there were more than 3,775 Twitter mentions generating an estimated 31.6 M impressions, and the SlideShare was viewed more than 4,600 times and shared more than 1,000 times.

Want more?

USA GoPro Launching a major new product
Debuting GoPro's Next Great Adventure
USA Sengled Spotlighting an Evolving Brand
Helping Consumers Expect More From Lighting
USA Forge Global Cracking Top Tier Media
Pulling a Fintech Startup into WSJ, CNN, Bloomberg, CNBC, Forbes & More
USA PlusOne Bringing the Competitive Edge
Launching a Contest to Drive Site Traffic to an All-time High
USA Anki Creating buzz ahead of launch
Becoming the #1 Funded Robotics Project on Kickstarter
USA Chatmeter Turning Reputation into Revenue
Building a B2B Brand in a Crowded Space
USA Targus UNVEILING SUCCESS AT CES
Making Noise at the Biggest Event of the Year
USA Tech 21 Driving Sales With Influencers
Showing Up With A Challenger Mentality
USA Swivelfly Building a new brand
Generating a 107% increase in brand awareness
USA Unify Launching a digital magazine
Bringing 23,000 active readers to a digital magazine
USA Commvault Increasing social awareness
Generating 204% boost in social followers

Global reach. Local flavour.