Working with influencers to reach 1m people

With something so tactile as The Bamboo it’s no good telling people about it, they have to touch it and experience it to truly understand what it does. That’s why we made sure that the bloggers and influencers we were targeting had a chance to experience the product themselves. We first set-up a competition mechanic that allowed each influencer to offer the product to their audience. To do that, they posted a review and talked about their experience of Wacom while also giving their followers the chance to get their hands on the product themselves. Targeting the right people was crucial so we made sure that the influencers we worked with were in that sweet spot for the higher education crowd and appealed to the customer Wacom wanted to get in front of.