Beyond Vanity: What Social Media Algorithms Really Want in 2026
How Instagram, Facebook, LinkedIn, TikTok and YouTube have shifted from likes to meaningful engagement, and what it means for your brand strategy
Recorded
Tuesday, May 5 2026
Missed the live session? You can still access the full webinar recording and accompanying report.
In this session, Annie Tracogna (ROI·DNA UK) and Frank van de Koppel (Hotwire Continental Europe) will break down the latest algorithm updates across LinkedIn, TikTok, Instagram, Facebook and YouTube, and translate them into practical strategies for brands and communicators.
What you’ll learn:
• Why “saves” and “shares” now matter more than likes on Instagram
• How Facebook’s algorithm rewards conversation starters over content broadcasters
• What YouTube’s shift to “Satisfaction” signals means for video strategy
• The metrics that actually drive visibility in 2026
• Practical tips you can implement immediately
Who this is for: Marketing and communications professionals looking to stay ahead of platform changes and maximise their organic social media performance.
Fill out the form to receive instant access to the recording and report
Your presenters
Annie Tracogna
Senior Digital Account Director
ROI·DNA UK
Annie brings 10 years of hands-on experience in social media, influencer marketing and digital media. She helps brands navigate the ever-changing social landscape and build strategies that deliver real results.
Frank van de Koppel
Director Creative Strategy
Hotwire
Frank leads the agency’s digital team across Continental Europe. With 15 years of experience in social media, digital marketing and creative strategy – specialising in integrated digital strategies that cut through the noise.
Sarah Kalhorn
EVP, Growth
Hotwire
Sarah leads growth for Hotwire, partnering with brands to turn technological innovation into business impact. With deep experience across marketing, communications, and industrial technology, she helps organizations navigate transformation and drive results.