Agentic Organizations: A Conversation on Shared Agency
AI is reshaping leadership, brand communications, and marketing, as humans and machines share real decision-making power.
Recorded
Tuesday, March 10, 2026
Missed the live session? You can still access the full session recording.
Leaders can no longer default to linear hierarchies or traditional decision.
In this 60 minute virtual session,we share and discuss findings from our latest Agentic Organizations Report, and what these shifts mean for leadership and brand experience.
Inside organizations, governance, workflows, and culture are now redefined since agency is jointly held by humans and machines.
Outside the organization, as AI agents answer, recommend, and act on behalf of customers, brands operate in an increasingly logic-driven environment.
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In conversation with
Grant Toups
Global CEO–
Hotwire
Till Grusche–
Co-CEO–
House of Beautiful Business
Sylvia Ortegon
SVP, Marketing
Hotwire
Samantha Zupan
Global Group VP, Corporate Communications
Indeed
Amanda Coffee
Communications Consultant–
Coffee Communications