Beyond Vanity: What Social Media Algorithms Really Want in 2026
How Instagram, Facebook, LinkedIn, TikTok and YouTube have shifted from likes to meaningful engagement, and what it means for your brand strategy
Recorded
Thursday, March 5 2026
Missed the live session? You can still access the full webinar recording and accompanying report.
In this 45-minute session, Annie Tracogna (ROI·DNA UK) and Frank van de Koppel (Hotwire Continental Europe) break down the latest algorithm updates across LinkedIn, TikTok, Instagram, Facebook and YouTube, and translate them into practical strategies for brands and communicators.
What you’ll learn:
• Why “saves” and “shares” now matter more than likes on Instagram
• How Facebook’s algorithm rewards conversation starters over content broadcasters
• What YouTube’s shift to “Satisfaction” signals means for video strategy
• The metrics that actually drive visibility in 2026
• Practical tips you can implement immediately
Fill out the form to receive instant access to the recording and report.
Your presenters
Annie Tracogna
Senior Digital Account Director
ROI·DNA UK
Annie brings 10 years of hands-on experience in social media, influencer marketing and digital media. She helps brands navigate the ever-changing social landscape and build strategies that deliver real results.
Frank van de Koppel
Director Creative Strategy
Hotwire
Frank leads the agency’s digital team across Continental Europe. With 15 years of experience in social media, digital marketing and creative strategy – specialising in integrated digital strategies that cut through the noise.
Who this is for: Marketing and communications professionals looking to stay ahead of platform changes and maximise their organic social media performance.