We talked to marketers, business decision makers and consumers in eight markets worldwide to understand how high-stakes events (issues such as #MeToo, data security, gender equality, and diversity) are shaping brand perception and purchasing decisions. Here’s what we found out.

We asked. They answered. Read what 8,000 parents across the globe had to say about their kids’ use of technology and how it’s impacting their family life in our latest report; Understanding Generation Alpha: What The Parents Have To Say.

Hotwire and D/SRUPTION have teamed up to create a series of eBooks exploring three changing consumer behaviours and the economies they create. These behaviours are Privacy, Purpose and Personalisation.

Alongside predictions on the ‘new normal’ for tech businesses and consumers, our experts have provided some thinking on how you can apply these trends to your marcomms strategy, to ensure you cut through the noise when addressing your key audiences and stakeholders.

This new global program is part of Hotwire’s Diversity, Equity, and Inclusion (DEI) strategy to amplify people and organisations creating meaningful and sustainable change in the world through technology innovation.