Curated ABM (Account-Based Marketing) and ABX (Account-Based Experience) campaigns take personalization to another level for our technology clients.
ABX (also known as Account-Based Marketing or ABM) helps our technology clients secure stronger customer relationships, produce quality leads, increase conversion rates and drive maximum ROI. For B2B companies, an ABX approach demonstrates a deeper understanding of their customers’ needs and positions the company as a valuable partner rather than just a vendor.
We help our B2B technology clients gather insights to identify their high-value accounts that are most likely to become customers.
We know that creating a tailored experience is more engaging for our high-value accounts so we help our clients create personalized assets for their target accounts’ specific needs and preferences.
Measurement shouldn’t just be done at the end. We build live dashboards to help our clients optimize effectiveness, monitor engagement levels, and adjust strategies in real time to maximize ROI.
Sales and Marketing Alignment
Sales and marketing teams need to work together. We make it easy for our clients to exchange valuable insights between their sales and marketing teams to deliver more revenue from high-value accounts faster.
ABM or ABX: same but different?
The power of ABM to grow strategic accounts