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Hotwire Insights

Four Tips to Make Data Visualization Your Secret Weapon

Being a marketing and communications professional has never involved as much complexity as it does today. Data collection is at an…

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Hotwire Insights

Committed to Change: Where We Are Today

Last year we committed to build a more diverse workforce, foster our culture of inclusion, and drive positive, lasting change in…

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Hotwire Insights

Producing Video From Home Like a Pro (With Your Smartphone)

With events canceling left and right and social distancing in full effect globally, marketers and business leaders have turned to digital…

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Opinions

Opinions

Phasing out 'brand awareness'

It's very common, in our little hubbub of marketing, to receive a brief with the words 'brand awareness' splattered all over it. And while, like demand generation, content syndication, account-based marketing, and many others 'brand awareness' is a thing, it's not particularly useful when it comes to briefing a creative team.See, for us, it's always about awareness; that's what marketing and advertising mean. So, how do we reframe our thinking on this? Well, clients and colleagues alike...

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Opinions

The importance of humanising B2B copy

“Much copy is bad because it is written in the same tone of frantic enthusiasm no matter who it is supposed to come from or to whom it is written. This is amateurish. Our tone and choice of words varies depending on who we are, who we are addressing and what we are talking about.”So said Drayton Bird, long-time partner to David Ogilvy. These words have by now been internalised by most within the marketing sphere and called upon at the outset of every new campaign, project or marketing...

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Opinions

Hiring is only the beginning

HUE, a nonprofit organization that amplifies people of color to support career paths in marketing, released their inaugural report, State of Inequity: Unsafe, Unseen, and Unheard. As we continue in the great "diversity hire" era, the report offers a harsh look at the systemic challenges Black and brown employees continue to experience after their first day. According to HUE’s State of Inequity Report:More than 75% report a lack of meaningful progress on building a more equitable environment...

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Whitepapers

Building Business on Behaviours: Privacy, Purpose and Personalisation

Hotwire and D/SRUPTION have partnered up to create an eBook series around behaviours that are affecting both new and legacy businesses today. In the age of…

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News Room

Hotwire Launches New $1 Million USD Program to Advance Diversity, Equity, and Inclusion in Technology Innovation

The Hotwire Ignite Possibility Program provides pro bono brand, marketing, and public relations services to qualifying tech and tech-enabled organizations that are minority-led or providing a product or service benefitting minority communities.

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Unifying PR And Marketing To The Benefit Of Brands

Hotwire Global CEO Barbara Bates makes the case for the benefits of marketing and communications working together more constructively, saying “what we should be striving for is a shared vision, shared processes, shared resources and shared metrics.”

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For International Women’s Day, executives share what rules business leaders should be breaking

It takes a lot to lead a business. And while there are several things you can do to ensure you’re being the best leader, other rules may best thrown out.

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