If you thought the myriad of global events in 2020 would see an increase in the attention we pay to our Health, then you’d be right. However, that hasn’t necessarily translated into people actively seeking relationships with new HealthTech brands.At the moment, data suggests that consumers – particularly the younger generation – place a greater value on their Health and Fitness data than they do on their financial data. As a generation unafraid of transactional relationships with brands, this...Find out more
When it comes to seeking out new health technology, many older Australians don’t see prevention as better than cure. Even during 2020, only 28% of older Australians used technology to book a health appointment; and more than 65% of this age group did not download the Government’s COVID-19 App.As you might expect, the current picture is somewhat rosier if we take into consideration the younger demographic, who are more likely to consider Health Technologies as all, or part, of the solution to...Find out more
There are few things more personal than our health; yet, when it comes to personalised marketing around how to keep us healthy, many Australians are not yet convinced. When looking at recent study results from 1,000 Aussies surveyed by Hotwire and The Leading Edge (TLE) on preferred health channels and attitudes towards health marketing, speaking in general terms, millennials can be said to take a pragmatic view. Swapping intimate knowledge of their wellness is seen as par for the course,...Find out more
The Hotwire Ignite Possibility Program provides pro bono brand, marketing, and public relations services to qualifying tech and tech-enabled organizations that are minority-led or providing a product or service benefitting minority communities.Find out more
Hotwire Global CEO Barbara Bates makes the case for the benefits of marketing and communications working together more constructively, saying “what we should be striving for is a shared vision, shared processes, shared resources and shared metrics.”Find out more
It takes a lot to lead a business. And while there are several things you can do to ensure you’re being the best leader, other rules may best thrown out.Find out more
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