Following on from last year’s extraordinary look into how senior decision makers interact with content and the media when making purchasing decisions, we’ve taken another look at the market alongside our partner, Vanson Bourne.
So, how has the era of post-truth affected the influence of the media? Is it all ‘lies, damn lies’? Or do we still trust what we read and watch?
Download our report – Two Faces of Influence – to delve further into our latest findings.