Together we are limitless

Our philosophy

We’re fanatical about technology, with over twenty years’ experience in igniting positive actions for our clients. Our tech understanding, experience and network helps spark audience curiosity across all aspects of communications, branding and digital marketing. At Hotwire, we aim to be the best consultancy our clients and our people will ever work with. At the heart of this ambition is our belief that when working with Hotwire, you can achieve limitless success.

How we are different

We seek to inspire by delivering bold yet pragmatic comms advice.
Forget vanity metrics. We exist to make the right people sit up and take action.

Award Winning

Success on behalf of clients has triggered success of our own. We’re thrilled to be recognised as Global Technology Agency of the Year, among other awards.

With our partners, we're better together

Hotwire is very proud of our network of our Global Partners who have been handpicked to ensure their culture and ethics mesh with ours. As a result, working together globally we provide the same values, quality standards and general approach to clients offering the best in breed across regions.

Hotwire Global Partners Map
Map of Hotwire partners in North America
Map of Hotwire partners in Latin America
Map of Hotwire partners in Europe & Middle East
Map of Hotwire partners in APAC
Map of Hotwire partners in Australia

Experienced Leadership

Hotwire is led by experienced comms and business consultants with decades of expertize,
skilled at unlocking clients’ unrealised possibilities.

I'm the Global CEO for Hotwire. I've spent my entire career immersed in technology, and moved over to Hotwire from Eastwick Communications after its acquisition in 2016. As well as agency experience I've a wide range of in-house knowledge. At Autodesk, I focused on integrated brand communications and led the development of the company’s first sustainability report and I played an integral role in Enphase’s successful IPO and aggressive expansion into Europe.

Heather Kernahan

Global Chief Executive Officer

I'm Hotwire’s Global CFO, responsible for our finances across all of our offices. I trained as a Chartered Accountant with BDO in London. My career in the public relations industry began in 2003 when I joined Burson Marsteller as Finance Director in their London office. I have a real passion for developing and supporting commercial relationships and a proven track record in supporting client teams to win and retain business.

Adrian Talbot

Chief Financial Officer

I’m Hotwire’s UK MD which means I’m responsible for the London office and our team of over 80 staff. And don’t let the American accent fool you, I’ve spent the last six years in London running the UK arm of Text 100 having originally joined them over in New York. Before that I was client side working for Samsung North America. My passion is working with brands to help them solve business challenges. My experience spans both B2B and consumer and I’ve worked with a large variety of top brands including Coca-Cola, Vodafone, Samsung, MTV, British Airways, IBM, Cisco, CNN and Sony.

Tara O'Donnell

UK MANAGING DIRECTOR

I am Hotwire’s Chief Strategy Officer, responsible for delivering insight-led strategies, ideas and communications across our clients. Previously, I spent 12 years at The Leading Edge where I helped evolve an insights business into a global strategy consultancy. Some of the brands I’ve worked with include Nokia, Sony, Nestle, Bayer, McDonalds, Vodafone and AB inBev. I pride myself on translating data into opportunities and turning them into strategies for growth.

Chris Paxton

CHIEF STRATEGY OFFICER

I am Ludi García and I run the Spanish office. I am a journalist and I have spent more than 20 years working in the innovative ecosystem helping companies to communicate with their audiences. Before I joined the Hotwire team, I spent 14 years working for Ketchum (now Omnicom PR Group) as an associate director and head of the agency’s digital and technology practices in Spain. Throughout my career, I have had the opportunity to work with clients across technology, healthcare, corporate and consumer, including Microsoft, P&G, Ikea, McDonalds, Pfizer, Google, Amazon, Symantec/Norton, Cisco, Nokia, Philips and Canon, among others.

Ludi Garcia

Spain managing director

I’m Hotwire’s Italy MD and I’m responsible for the Milan office and the development of the Italian business. I have always worked in tech and innovation is my passion. I joined Hotwire in 2010 and I continue to grow professionally within the agency. I have always worked for international firms, previously at Weber Shandwick – Tech Practice. My goal is helping brands to look at their pain points and finding ways to communicate their assets and values and generate success. In these years, I have worked for different type's of companies, both BtoC and BtoB: from blue chips such as Microsoft, Qualcomm, Samsung, Sony and Snapchat to start-ups or unicorns like Klarna.

Beatrice Agostinacchio

Italy managing director

I’m the Co-President for Hotwire, responsible for managing our clients’ experiences and health, as well as overseeing our People and Culture, in addition to finance in the US. With over thirteen years of experience, I have extensive expertize and a proven track record leading integrated communications programs of scale, from early stage startups to established public companies. Most of all, I love building thoughtful, but incredibly high-performing teams.

Heather Craft

US Co-President

I’m the Co-President for Hotwire, responsible for managing our client growth, securing new business wins and overseeing our agency’s marketing strategies in the US. My breadth of experience demonstrates how creative thinking paired with smart execution can deliver meaningful business results. I love working through high-stakes moments such as M&A, IPO, executive changes, product and company launches, in addition to integrated campaigns.

Laura Macdonald

US Co-President

Ute has over 20 years of experience in corporate comms, strategic consulting and issue management. A specialist in brand communications and social media, Ute has created high-profile campaigns for renowned automobile and tech brands like BMW, Porsche, Amazon, Intel, Sony and Rockstar Games. Her career also includes time as Head of PR for MTV Germany. You can talk to her about anything related to tech, music, books and digital culture.

Ute Hildebrandt

germany managing director

I'm the Managing Director of Hotwire Australia. I’ve had 20 years’ experience igniting possibility for clients, developing strategic and creative branding, marketing and communications solutions across multiple industry sectors. I have a real passion for tech, after holding numerous management and client services roles across many integrated consultancies. My team specializes in making technology irresistible to audiences, seeking out, and building branding, marketing and comms campaigns on the true human benefits of technology.

Jaime Nelson

Australia managing director

I joined Hotwire in 2002 and I have been the Managing Director for the French Office since 2013. My expertize is primarily in B2B, Crisis and Corporate communication, but I have been delivering communications campaigns for clients of all types such as Rakuten, Steria, Chauffeur-Privé (now FREE NOW), Nikon, Atlassian, eBay or Twitter. My role is to offer strategic advice and consulting for integrated communication campaigns, ensuring client satisfaction on a local level.

Virginie Puchaux

France managing director

Let's get to work

Whether you’re looking for a new consultancy partner to address your communications challenges or a career at Hotwire, we’d love to hear from you.

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