Hotwire Leadership Team

I’m Global CEO at Hotwire. My background is deeply rooted in PR and communications, with a track record in digital innovation, technology, and data-driven strategy. Over the course of my career, I’ve advised C-Suite leaders at some of the world’s most admired companies on how to leverage digital, social, data, and artificial intelligence to enhance and protect reputation for iconic global brands. I’ve led global teams across social and digital media, paid and performance marketing, and intelligence functions in more than 40 countries, pioneering new approaches to reputation measurement, crisis preparedness, and predictive analytics. I believe strongly in the power of relationships and continuous learning, and I thrive when building—whether it’s a team, a company, a reputation, or a product. I’m committed to shaping the future of communications by harnessing technology and creativity to help brands connect in smarter, more meaningful ways and inspire change that matters.

I’m Chief Operating Officer at Hotwire. I joined with 20 years of finance, strategy and transformation experience in the media and tech industries. I’ve been responsible for corporate and commercial strategy, finance teams, and accounting operations across the world. I believe in telling a story through numbers by translating financial data into digestible material. I have an unstoppable passion for inspiring and igniting change.

Ute has over 20 years of experience in corporate comms, strategic consulting and issue management. A specialist in brand communications and social media, Ute has created high-profile campaigns for renowned automobile and tech brands like BMW, Porsche, Amazon, Intel, Sony and Rockstar Games. Her career also includes time as Head of PR for MTV Germany. You can talk to her about anything related to tech, music, books and digital culture.

Drawing on her extensive experience, Isabelle leads Hotwire France’s strategic direction, development, and innovation in expertise and services. Her deep understanding of the unique challenges within the tech sector, combined with her creativity, enables her to turn obstacles into opportunities for visibility and influence on behalf of the agency’s clients. Her ambition: to make tech not just visible, but irresistible. Throughout her career, Isabelle has worked with numerous major groups and companies, including Microsoft, Amazon, Leclerc, Starbucks, Danone, PepsiCo, HP, and Unilever. She has also collaborated with organizations like Reporters Without Borders and TedxWomen in France.

I’m an award-winning professional with over fifteen years of strategic communications experience.

I started my career at Edelman, before joining Amey engineering, working my way up from press officer to Director of Communications and Social Value. During my time in the organisation, I helped make the company more proactive with its communications and moved communications from a tactical add-on to an outcome focused department reporting into the CEO.

After 14 years in-house I made the jump back to agency life, first setting up my own, winning clients as diverse as Balfour Beatty, Mott MacDonald, Sodexo and the Global Fund before joining Grayling where I headed up the corporate team.

I excel at navigating corporate structures while infusing creativity into everything I do. I joined Hotwire as UK MD in the summer of 2025 at what is a pivotal moment for the agency sector and tech in particular.

As MD of Hotwire Australia, I lead our APAC communications team to deliver outstanding communications programs across the region. With over 25 years’ experience spanning consumer and B2B sectors, I’ve had the privilege of working with world-leading brands including Microsoft, Salesforce, Westpac, and Unilever. My expertise covers strategic communications, media relations, executive positioning, issues management, and integrated campaigns that help clients cut through and connect with the audiences that matter most. I’m passionate about developing strategies that position brands and leaders as authoritative voices in their industries. A former Chair of the PR Council in Australia, I remain actively involved in the industry, regularly judging PR and journalism awards including the Australian IT Technology Journalism Awards. My focus is simple: helping businesses and leaders tell their stories with impact and authenticity.

I am the EVP of Innovation & Technology at Hotwire. For the last 22+ years, I have consulted IT and Telco clients (Google, Cisco Systems Inc, Lenovo, StarHub, TM One, etc.) on behalf of GetIT – in the field of B2B Marketing, Account Based Marketing (ABM), digital marketing strategy, lead generation, demand generation, and lead nurturing.

I’m the Managing Director of Hotwire Germany, leading our teams in Frankfurt and Munich. 

International experience has shaped my career from the very beginning. I started out in international relations before moving into communications and have since spent more than 25 years working across markets and cultures for global network agencies and international clients.  

Before joining Hotwire, I spent 14 years leading Brand Communications at Hill & Knowlton and most recently served as Chief Client and Growth Officer at Burson Germany. Brand has always been at the heart of what I do, with technology a consistent thread throughout my career. I’ve worked across consumer tech and start-ups, FMCG, and travel and aviation, with brands ranging from Huawei and Etsy to Reckitt and Singapore Airlines.  

What drives me is bringing together strategy, creativity, data and technology to create communications that make a measurable difference to business. And that’s what makes Hotwire special: its international reach and deep technology expertise, combined with the agility and innovative spirit to respond quickly to a constantly changing world.  

Outside work, I’m endlessly curious about new places, great food, art, architecture and design. 

I’m Hotwire’s Managing Director for Spain. I have spent more than 25 years in strategic communications, advising B2B and B2C brands across corporate, consumer and technology communications.

Technology and innovation have been at the heart of much of my career, working across enterprise tech, software and cloud, cybersecurity, telecoms, AI, deeptech, and the digital economy with ecommerce, fintech, apps, proptech, edtech, etc.

Over these years, I have helped B2B and B2C brands across a wide range of sectors build reputation, strengthen their positioning and communicate innovation  from global brands such as Dell, Red Hat, ZTE or Sage to fast-growing challengers, unicorns and category disruptors such as Wallapop, Devo, Adyen, car2go, Podimo, Veepee, Privalia or Spotahome amongst others. 

Today, I’m particularly focused on AI Visibility and on how generative AI is reshaping communications, reputation and influence. I founded the Spanish think tank AIComm and I am member of the Steering Committee of Women in Tech® Spain. 

I’m MD of ROI·DNA. I oversee all aspects of agency operations from driving business growth to ensuring we deliver exceptional, innovative results for our clients. I care deeply about how people work together and creating an inclusive, welcoming, and inspiring workplace where we do impactful work together.

I have over two decades of experience driving growth for influential brands ranging from Cisco and Dropbox to Virgin America. I’ve also helped develop and teach UC Berkeley Extension’s digital marketing curriculum, owned and managed a monthly print magazine, and helped pass a piece of motorcycle safety legislation.

I live in West Sacramento, California, and I’m passionate about art in all its forms, especially music, words, and photography. I rejuvenate with frequent adventures via motorbike, bicycle, or on foot.