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4 Tips to Make Your Brand Stand Out  – CES Returns to Las Vegas

Brittany Margiotta

Senior Director

With just over 80 days until CES brings together the industry in-person after last year’s virtual event, you can guess that consumer tech brands are gearing up to showcase their latest products and next generation innovation while making up for lost face-time with media, influencers, and peers.  

Just like your brand, our consumer tech experts at Hotwire are looking to maximize our CES activity. From supporting the change-maker brands we work with, and deepening relationships with media and influencers, to meeting and engaging with brands who continue to push boundaries in the consumer tech space. We’re invested in engaging, forming relationships with, and supporting those driving the path forward as we look to 2022 and beyond. We’re devoted to brands that are impacting and innovating the way consumers work, live, play and everything between as they continue to live their lives online now more than ever.  

As planning is underway in the lead up to the conference, here are some tips to make the most of your CES experience:

Work with the right partner agency:  

When working with an agency, it’s crucial to ensure they are the best suited partner for you, your team and your brand. We approach our relationships with long standing clients or those we work with for short programs or projects in the same capacity—as thoughtful, strategic consultants. We dig in and understand your brand, its mission, and challenges while delivering results mapped back to business impact. Be sure your partner agency is just that; they are an extension of your team, sharing your goals, and pushing you to think bigger and be more passionate about your brand.  

Prioritize reaching the right media & influencers: 

When it comes to connecting the right reporters and influencers with our clients, we are experts. We prioritize engagement beyond sharing news. We work to get them excited about what’s to come and educate them on why our client’s updates or launches are impactful and should be of interest. Our approach ensures meaningful and lasting relationships are built, keeping our clients top of mind in the lead up to CES, during the conference, and beyond.  

Be flexible and agile: 

If the past 18 and a half months have taught us anything, it’s to be flexible and agile in times of uncertainty. At Hotwire, we’ve supported brands with scaling strategically, planning for launches, milestone announcements, speaking events and more, all while understanding how to pivot in real-time. While set to be in-person, CES 2022 is no different—planning is key, but we must accept being flexible and shifting on the fly.  

Follow-up with media post show:  

The work doesn’t stop when the show ends. A follow-up plan should be mapped out in advance of the show and activated on once the madness subsides. This only further strengthens relationships with media and influencers, lending to continued engagement throughout the year.  

With robust knowledge being the conduit between the media and brands, Hotwire is an expert at pushing and supporting brands through the CES journey to maximize their experience. We have a pulse on all things consumer technology and its respective audiences. We’ve put the right teams in place for decades, supporting key industry moments like CES and are excited to get back to Las Vegas this year.  

Still on the fence about attending this year’s event? Don’t have a booth but still want to maximize the moment timed with CES? Drop us a line and we’re happy to put you in touch with our experts who will be on-site at CES 2022.