Brazil

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Written by Eleanor Sampson

Why regional is better than globally-homogenous for analyst relations

A lot of technology companies handle communications with industry analysts from firms like Gartner, Forrester, IDC, and dozens of boutiques,…

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Written by Naomi van Duin

Let MIE entertain you!

Two days, 2300 visitors and 100 lectures. Earlier this month, the largest Marketing Insights Event (MIE) of the Netherlands took…

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Written by Eve Novakovic

Tackling Tech Adoption at HIMSS

HIMSS 2019, the leading technology conference within the health information sector, took place last week. Professionals across the industry shed…

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Written by Adele Breen

Turning Analyst Content into Sales and Marketing Gold

Every year Analyst Relations practitioners, technology product management and marketing experts plan how they’ll gather independent external validation for their…

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Written by Laura Cox

Purpose Is Increasingly Important In Successful Businesses

Walking the walk with Laurence Kemball-Cook, CEO and founder of Pavegen, authored by Laura Cox, Senior Staff Writer at D/sruption…

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Written by Ludi García

WHY INNOVATION HOLDS THE KEY TO VALUE

In early August, a few short days after I joined Hotwire in Spain, Apple made Wall Street history in becoming…

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Written by Barbara Bates

Why midsize is the right size

Whenever I hear Hotwire described as a midsize agency I consider it a badge of honor. We’re big enough to…

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Written by Christa Conte

A Word On Time…

“Hey, have you got a minute?…” This little question will throw the average person into a paroxysm on a daily…

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Written by Tom Rouse

Choosing the Right Tone for Your Content Marketing

Whether you’re a content powerhouse or just dipping your toes in the water, it’s important to keep in mind that…

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Written by Imogen Nation

Making money in renewables: it is all about creating ideas that inspire and awe

It’s one of the age-old questions from investors: “Is renewable energy actually going to make me money?” Whist renewable energy…

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Inspirational bites.