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Digital Digest: October 3, 2023

Digital Team

📈 Meta Publishes New Report on Evolving Consumption Shifts, and What Marketers Need To Consider(Meta, 9/29/23): The report is focused on opportunities in the Asia-Pacific market; however, many of the lessons and notes are largely universal, as they relate to global economic and behavioral shifts.

Why it matters: Considering the notes provided in the report to adapt to trends and marketing strategies on a global scale. According to the report, there’s a rise in short-form video with these types of video showing to drive better performance and watch times. Today, reels on Meta platforms receive 190 billion views a day and 82% of media consumed is video.

🌭🏈 Heinz Jumps on Taylor Swift’s ‘Seemingly Ranch’ Moment with New Condiment(Marketing Dive, 9/28/23): Capitalizing on a viral moment from Taylor Swift’s visit to a Kansas City Chiefs football game to watch Travis Kelce, Heinz created a limited-edition sauce, inspired by her condiment choices at the game, and launched a campaign in under 24 hours.

Why it matters: Heinz’s quick reaction to a viral moment demonstrates the potential for timely, innovative campaigns that can leverage trends before they’re old news and generate significant buzz and engagement. This emphasizes the importance of staying attuned to pop culture and trending events for marketing success.