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Hotwire Headlines #25

Hotwire Global

Trends and innovations to deliver impact.

Marketing is dramatically changing and it’s time-consuming to stay on top of the latest trends—and to predict which of them will lead to innovative, effective, marketing strategies.

This week, Australia’s premium news publishers move to standardise audience insight metrics, Facebook and Instagram add new features for advertisers, and Neilsen releases the top ten social media ad spend categories.

News publishers drop emma audience insights, strike new deal with Roy Morgan

Australia’s premium news publishers have dropped audience insight platform emma for a new deal with Roy Morgan. The move to a Total News metric brings clarity to the industry as all advertisers, agencies and publishers will now rely on one measurement, approved and used by all parties, enabling better campaign investment decisions through simplified media planning tools.

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Facebook tests ads in Stories, in-stream videos, and Instagram Reels

The changes include a new global test of in-stream video topics, which allows advertisers to place ads in certain video topics through Ads Manager. Powered by machine learning, over 20 video topics are available when advertisers select in-stream only placement and brand objectives for their campaign.

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Nielsen releases top ten social media ad spend categories

An estimated $450 million was spent on social media advertising across Facebook and Twitter in the March quarter, says Nielsen, with Clothing and Accessories Retail taking up the number one spot on the list of top ten social media ad spend categories,

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Instagram adds new anti-bullying features

Instagram is introducing two new anti-bullying features to its platform designed to support accounts with large followings that have received abuse in their direct message requests inboxes from people they are not connected with. In a push to make the social platform a safer environment, the features reinforce Instagram’s harassment policies and prohibit people from repeatedly contacting others who don’t want to hear from them.

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