Cybersecurity PR & Marketing
In today’s fast-paced digital world, cybersecurity isn’t just a technical challenge, it’s a business imperative.
At Hotwire, we specialize in strategic communications for the world’s leading cybersecurity brands, helping them navigate complex landscapes, build trust, and drive thought leadership in an industry that never stands still.
Including:
Product Communications
Cybersecurity products are complex, but your messaging doesn’t have to be. We craft compelling narratives that highlight your product’s value, ensuring it’s seen, understood, and trusted. From media outreach to analyst engagement, we help you break through the noise.
Data and Threat Research Storytelling
We help package research, threat intelligence, and security insights into media-ready content that enhances credibility and drives awareness.
Digital Marketing and ABM
Precision matters in cybersecurity marketing. We design multi-channel campaigns—including content, paid media, and ABM—to reach and engage high-value enterprise buyers, CISOs, and security teams.
Corporate Communications and Thought Leadership
Reputation is everything in cybersecurity. We position brands as trusted industry leaders through executive positioning, media training, and strategic messaging, ensuring your voice shapes key industry conversations.
Rapid Response/Newsjacking
In a fast-moving industry, timely responses are critical. We monitor breaking news, craft expert commentary, and pitch insights that position your brand at the center of cybersecurity conversations.
Cyber PR and Marketing
Delivering expert, data-led cybersecurity PR and marketing services
Cybersecurity is on the front line, and PR, comms, and marketing is high stakes. Our team has the expertise and relationships to take technical product information and align it with current events to create compelling stories for target audiences that drive results. It’s not about scare tactics, but strategic programs that show how our clients are leading the industry and supporting customers in delivering a more secure future.
Let’s get to work
Whether you’re looking for a new consultancy partner to address your communications or marketing challenges or a career at Hotwire, we’d love to hear from you.
Our clients
We’ve worked with
Why choose Hotwire Global?
Deep Industry Expertise
We understand the cybersecurity ecosystem inside and out—from threat intelligence and zero trust architectures to AI-driven security and regulatory compliance. Our team has worked alongside top cybersecurity innovators, translating technical concepts into compelling narratives that resonate with CISOs, business leaders, policymakers, and the broader public.
Meet our cybersecurity practice lead:
Jessica Heagerty
Integrated Communications for Maximum Impact
Hotwire delivers multi-channel communications strategies that amplify your message across earned, owned, and paid media. From press and analyst relations to executive positioning, social media, and content marketing, we design bespoke campaigns that cut through the noise and capture the attention of the audiences that matter most.
Crisis & Incident Response Communications
When cyber incidents happen, time is of the essence. Our specialists help organizations prepare for and respond to data breaches, ransomware attacks, regulatory scrutiny, and misinformation threats—ensuring swift, transparent, and effective communications that protect your reputation.
Strategic Storytelling That Builds Trust
We’ve positioned clients as thought leaders and experts on the following topics:
- Artificial Intelligence (AI)
- Incident Response & Recovery
- Threat Intelligence
- Privacy and Data Protection
- Cloud Security
- Cyber Resilience
- Network Security
- Ransomware
- Nation-state Attacks
- Quantum Computing
- Mobile and Endpoint Security
- Identity Management
- Risk Management
- Zero Trust
- Consumer Protection
Let’s Secure the Future—Together
At Hotwire, we don’t just follow cybersecurity trends—we help shape them. If you’re ready to elevate your communications strategy and stand out in the cybersecurity space, let’s talk.
Contact us today to explore how we can help amplify your message, build trust, and drive real impact.
Related resources
Generative AI: Security vs. Simplicity
The rise of generative AI has seen the completion of many complex tasks become faster and more efficient. What does this mean for security?
Privacy and Consumer Technology: The Importance of Gaining Consumer Trust
Discover the link between data privacy and the adoption of consumer tech, plus best practices for businesses to help build consumer trust.
Related services
Our services activate and deepen awareness and engagement to boost reputation; raise the number, value and scope of relationships and accelerate and grow new and repeat revenue. All to help you drive business growth.
Marketing Data & Analytics
We offer a sophisticated suite of data analytics services to elevate your marketing strategy. By harnessing the power of advanced tools and techniques, we uncover valuable insights that drive decision-making and optimize campaigns. Our data-driven approach delivers impactful results that propel technology innovators forward.
Social Media Marketing
We help clients with their social media marketing across brand and executive profiles. Not only do we have most of the major social networks as clients, but we’ve also been helping technology clients globally to bring their stories to life across social channels. From organic to paid, we help our clients maximize their social presence and deliver real business impact.
Events
Feel the buzz of networking, as influential voices mingle and ideas collide. With our meticulous planning and unrivaled creativity, we transform ordinary spaces into extraordinary showcases, leaving an indelible imprint on the minds of attendees.