Agentic Organizations
A new world of shared agency between humans and machines is emerging—and redefining your teams and marketplace
For the first time in history, we’re not the only agents shaping outcomes inside our organizations. Across industries, AI systems are no longer just helping people—they’re starting to share the workload. They plan, act, and decide alongside us.
AI leaders now have to orchestrate a mixed cast of humans and autonomous agents, balancing originality, ethics, and judgment with speed, scale, and precision. Agency—the capacity to act and influence outcomes—has become the new currency of business. But who gets to decide? The human or the machine.
Our thought leadership report—developed in partnership with ROI•DNA and the House of Beautiful Business —draws on original research, including a survey of 900 professionals and in-depth conversations with AI experts and marketing leaders. It maps the shift toward shared agency outcomes and offers five practical steps for leaders and organizations to navigate this change.
The Two Sides of the Agentic Organization
Inside the Organization: The Agentic Entreprise
AI systems are no longer just helping people—they’re starting to share the workload. That shift is rewriting what it means to contribute, lead, and matter.
Outside in the Marketplace: The Agentic Brand
The same transformation is underway. Your next customer is not a person—it’s an algorithm deciding what people see, buy, and trust. AI agents are already ranking options, curating choices, and even transacting on behalf of customers.
Critical questions for leaders in the age of Agentic AI
How do we design for a world where agency is shared between humans and machines?
How do we keep human judgment, creativity, and values at the center?
How do we make our brands visible and relevant—not just to people, but to the machines that speak to them?
For PR and communications leaders, this is a turning point. Understanding the shift toward shared agency is key to shaping your brand’s relevance and the future of work. Our report offers insights and five practical steps to help you lead with confidence and stay ahead.
