Move responds to heightened regulatory scrutiny and political change facing UK fintech and financial services.
28th January, London, UK | Hotwire, the global communications and marketing consultancy, today announced it is bolstering its policy and regulatory communications offering through strategic collaboration with two highly experienced Westminster aides: Pete Bowyer and Murray Stewart, who will be supporting with fintech and financial regulatory policy.
The move comes as the UK’s fintech and financial services sectors faces intensified regulatory scrutiny and political uncertainty, which must be navigated effectively to realise their full potential for growth. Meanwhile, as policymakers race to keep up with innovation, communications play a crucial role in shaping how the financial sector’s playing field is modernised.
From the dot-com era to today’s AI revolution, Hotwire has supported the world’s most transformative tech brands. This partnership brings together proven communications expertise with frontline insight into the UK’s evolving political and regulatory environment.
Pete Bowyer is one of the UK’s most experienced public affairs consultants, with over 30 years in strategic communications and political campaigning. He has advised senior Labour Party figures, including Sir Keir Starmer’s business relations team, and has provided senior counsel to businesses across all sectors.
Murray Stewart brings more than two decades of expertise in financial services and payments policy. He runs the All-Party Parliamentary Group on Open Finance and Payments and advises The Payments Association and global crypto exchange Kraken on regulatory engagement.
“Public policy and regulation are central to how fintech and financial services companies operate in today’s business environment,” said Pete Bowyer. “With a new government agenda and evolving regulatory priorities, businesses need to anticipate change and influence evolving policy to stay competitive.”
Murray Stewart added: “The payments, digital asset and fintech sectors are evolving rapidly, and effective regulatory engagement is critical for growth. With current live FCA consultations on the new regulatory framework for crypto assets and the expected publication of the Payments Forward Plan, which will set out a sequenced plan of future retail payments initiatives, it’s vital that the payments, digital asset, and fintech sectors engage effectively with regulators and policymakers. Our collaboration with Hotwire ensures clients have the insight and advocacy they need to succeed in this shifting landscape.”
Paul Bowhay, SVP Global Fintech lead concluded: “With recent fintech client wins and the continued growth of our practice, we’re seeing increasing demand for support beyond traditional communications. By partnering with Pete and Murray, we strengthen our team of sharp thinkers and curious minds, combining deep technical expertise with policy and regulatory insight. This blend will help fintech brands navigate complexity and communicate with confidence.”
This collaboration underscores Hotwire’s commitment to delivering integrated strategies that combine brand storytelling with regulatory insight, helping clients influence policy, build credibility, and thrive in an increasingly regulated UK market.
About Hotwire
Hotwire UK, is part of Hotwire Global, the tech PR, communications, and marketing consultancy that includes ROI·DNA. Globally, top technology brands partner with us for expert consultancy to scale and support their businesses. Found at the intersection of technology and humanity, our 400+ people in 11 countries weave global experience and local expertise to define, measure, and repeat success across reputation, relationship, and revenue campaigns. Hotwire is part of The Enero Group.
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Media contact
Paul Bowhay
Paul.bowhay@hotwireglobal.com