Success Story
Boosting Awareness of Cosori in Spain
+10
Media attending the launch
+20
Media coverage
Industry
Cosori is a leading brand in small kitchen appliances, recognized for its innovation, design, and commitment to healthier and simpler eating.
Challenge
The goal was to promote Cosori’s new product launch in Spain through an exclusive media event, strengthening the brand’s positioning and generating conversation around trends in healthy, efficient, and functional cooking.
Services Provided
- Public relations
- Events
Outcome Summary
Hotwire’s communication strategy drove Cosori’s first official product launch to the Spanish media, strengthening its foothold in the small-appliances market and building lasting relationships with journalists and industry influencers.
1 An exclusive meeting with journalists
We planned the first meeting between Cosori and leading Spanish media outlets to announce the launch, share the company’s strategy, and highlight its value proposition.
- Definition of the media engagement strategy before, during, and after the event.
- Analysis of the media ecosystem
- Strategic consulting to maximize the reach, visibility, and impact of the launch.
2 Media activation
Development of a public relations strategy aligned with the brand’s business objectives and the positioning of the new product.
- Identification, selection, and prioritization of the media outlets and editorial profiles with the greatest affinity to amplify the launch.
- Comprehensive management of the event, personalized follow-up, and logistical coordination with journalists.
- Comprehensive coordination of the event and strategic support to ensure a seamless experience for both the brand and attendees.
- Strategic distribution of press materials to maximize editorial coverage.
- Identification and management of editorial opportunities, including interviews and product trials with key media outlets.
3 Increased brand awareness and positioning
Strengthening Cosori’s position as a leader in innovation within the small appliance market.
- Extensive editorial coverage in specialized media focused on technology, consumer, lifestyle, and gastronomy.
- Created product review opportunities with specialized journalists to extend the impact of the launch.
- Facilitation of strategic interviews to reinforce the corporate narrative and communicate the brand’s business vision.
+20
Pieces of coverage
+10
Media attending the launch
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