Success Story
Data as a Headline: Positioning Denodo as Europe’s Expert Voice
+60
Pieces of coverage across Spain, the UK, and the rest of Europe
Industry
Denodo, a leading data management company, helps organizations integrate, manage, and deliver information in real time. Its platform enables agile, secure, and efficient access to distributed data, facilitating smarter decision-making.
Challenge
Denodo wanted to establish itself as a leading company in the data sector. Faced with this challenge, Hotwire identified an opportunity to create a study with international reach that would help boost its authority and visibility in the media.
Services Provided
- Public relations
Outcome Summary
Hotwire Spain served as the project’s hub, coordinating the launch of The Denodo Data Gap Report in the United Kingdom, France, Germany, and Italy, as well as boosting Denodo’s visibility in the national media.
1 Plan: Turn data into media authority
Hotwire proposed an international study to provide a unique perspective and boost Denodo’s positioning
- Initial proposal for an in-house study across five European markets.
- Definition of an approach aligned with companies’ data priorities.
- Design of a common plan to launch the project in different markets.
- Alignment with European teams to ensure a shared vision.
2 Deliver: Survey, analysis, and coordination
Comprehensive development and coordination of the study, from the survey through to the European launch.
- Development of survey questions and coordination of the survey.
- Analysis of results to identify the most relevant data.
- Coordination with European teams throughout the process.
- Preparation of the media launch in Spain and other markets.
3 Prove: National and European media impact
Increased media presence for Denodo and a strengthened position in the data sector
- Coverage of the study in key national media outlets.
- Greater visibility for Denodo as an expert voice in data management.
- Strengthening the company’s positioning through its own study.
- Wider dissemination of the report in the relevant European markets.
+60
Pieces of coverage in Spain, UK and the rest of Europe
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