Frankfurt, October 1, 2026 – Hotwire, the global communications and marketing consultancy, today announced the appointment of Miriam Holbe-Finkelnburg as Managing Director of Hotwire Germany. In this role, she will lead the agency’s 24-person German team across its offices in Frankfurt and Munich.
Holbe-Finkelnburg brings more than 20 years of expertise in communications, having held strategic roles including Chief Client and Growth Officer and Brand practice leader in international PR consultancies, advising global companies. Prior to moving to agency leadership roles, she worked for prominent international organisations including the UN and the European Parliament.
“Hotwire combines international expertise with agility, flexibility and a spirit of innovation, working with some of the world’s leading technology brands. That is exactly what makes Hotwire stand out to me. I am excited to work with the team to further strengthen Hotwire’s presence in Germany and to create strategic and creative communications programmes that deliver measurable business impact for our clients, both in Germany and beyond,” says Miriam Holbe-Finkelnburg.
Miriam’s arrival comes as Hotwire Global enters a new phase of its development with the appointment of new CEO Grant Toups earlier this year, also at a time when the agency has developed proprietary technology and solutions in areas such as AI viability to help clients show up in a new era.
“With AI fundamentally transforming the craft of communications, clients, more than ever, need counsel they can trust and results they can measure. Miriam has built her career on both. She has a deep understanding of the German market and a proven ability to translate communications strategy into measurable results for her clients. We couldn’t be more excited to welcome her leadership of Hotwire Germany.” — Grant Toups, Global CEO, Hotwire
About Hotwire Global
Hotwire Global is the tech PR, communications, and marketing consultancy that includes ROI·DNA. Globally, top technology brands partner with us for expert consultancy to scale and support their businesses. Found at the intersection of technology and humanity, our 300+ people in 11 countries weave global experience and local expertise to define, measure, and repeat success across reputation, relationship, and revenue campaigns. Hotwire is part of The Enero Group. Follow us here to see how 25 years at the forefront of communications and marketing help Hotwire make the technical, irresistible.
