AI Visibility Workshop
See exactly what AI says about your brand – and leave with a concrete plan to own the narrative.
A six-hour facilitated session for brand, PR and communications leaders. Your AI Brand Visibility Score, revealed live. Your strategy, built in the room.
What the workshop answers:
What does AI actually say about your brand – and how does it compare to your competitors?
Which content, sources, and topics are shaping your AI visibility right now – and which are working against you?
What would it take to become the brand AI recommends, cites, and surfaces first?
For brand, PR and communications leaders, AI visibility is now a strategic priority – not a technical one. The Hotwire AI Visibility Workshop was built to answer these questions with your data, in a single day. The workshop is a premium half-day session that provides a clear, data-backed picture of how AI systems perceive your company and brand – and a concrete plan to improve it.
82%
of buyers use AI when making purchase decisions.
(Hotwire & HOBB, Agentic Organizations report, 2026)
56%
of journalists use AI every week.
(Reuters, 2025)
<30%
of organizations feel prepared for AI-driven customer choice.
(Hotwire & HOBB, Agentic Organizations report, 2026)
The context
A new dynamic is reshaping how brands are evaluated. Before a buyer takes a call, a journalist opens a pitch, or an executive runs a competitor search, AI has already formed a view of your brand – through LLMs, Google’s AI Overview, and AI-curated content. The organisations that understand this shift are building what Hotwire calls an Agentic Brand: one that is visible, accurate, and authoritative not just to people, but to the machines that speak to them.
What the workshop is
The Hotwire AI Visibility Workshop is a focused, six-hour session built for brand and communications leaders. It opens with a live reveal of your AI Brand Visibility Score – your brand benchmarked against named competitors using Hotwire Spark, our proprietary AI intelligence platform. From there, you’ll work through a full data readout covering crawlability, source authority, content gaps, and narrative coherence. Everything is specific to your brand, presented without jargon, and designed to make the opportunity – and the path to capturing it – immediately clear.
The workshop ends with decisions already made – ownership assigned and a clear path forward.
What you leave with
This is not a session you sit through. The workshop is built around co-creation: an AI Brand Canvas (your AI Portrait, Authority Map, and AI Brief), and an AI Visibility Roadmap with named owners assigned to every action before the room clears. Within five working days, five AI-optimised content pieces are delivered. You leave with a strategy that can run from day one.
What you leave with
This is not a session you sit through. The workshop is built around co-creation: an AI Brand Canvas (your AI Portrait, Authority Map, and AI Brief), and an AI Visibility Roadmap with named owners assigned to every action before the room clears. Within five working days, five AI-optimised content pieces are delivered. You leave with a strategy that can run from day one.
Hotwire Spark dashboard access
AI Brand Visibility Score and competitive benchmark, yours to keep
AI accessibility audit
AI crawler access, structured data, and newsroom readiness reviewed end-to-end
AI Brand Canvas
AI Portrait, Authority Map, and AI Brief co-created in the session
AI Visibility Roadmap
A concrete roadmap with named owners assigned in the room
5 Hotwire Radiate-optimized content pieces
delivered within five working days of the session, and one during the workshop
Workshop summary
key findings, agreed actions, and Hotwire’s recommended next steps
Request a workshop briefing
Fill in the short form below and one of our team will be in touch within one business day to discuss the session, confirm availability, and answer any questions. After form submission, we’ll be in touch for the workshop briefing. An exploratory session – thirty minutes to tailor the workshop to your needs.
