Matt Oakley
Global Head of Data & Analytics
Today’s market moves faster and is more complex than ever before, no matter what sector you are in. As a result, brand leaders find themselves under immense pressure to prove ROI and drive growth, managing swirl around geo-political and regulatory scrutiny, as well as a constant push to be more efficient and leverage GenAI.
In this environment, success isn’t just about reacting quickly, but acting with intention. Taking the time to craft a thoughtful response plan can make all the difference. So, before you dive into your next creative campaign, fiscal-year-planning cycle, or react to the latest market “pivot,” here are five questions to consider to ensure your strategy drives meaningful visibility and results:
Five Questions to Ask Before You Set Next Year’s Plan
- Do you know how visible your brand is in AI search? AI search adoption continues to grow exponentially, making it an essential channel for your key audiences to find information. Do you know how visible your brand is to audiences within these AI answer engines or have a strategy to capitalize on the AI search opportunity? If the answer is no, you can start here.
- Is your corporate, product or thought-leadership narrative still relevant? Will it be in the next quarter?
- How do your narratives fit into the larger themes and conversations media and influencers are driving today and where is there opportunity to evolve versus react?
- Have you recently looked beyond your standard ‘beat’ reporters to consider those with significant ranking in AI answer engines, those commanding the most engagement with a fast-growing audience via a niche Substack or sector specific podcast?
- Are you tracking how your audience is evolving, how their search and consumption habits are shifting with the rise of AI platforms and what’s trending in their world today?
Thoughtful plans can have big business impact and flex for near term shifts, but you need to start with the right, actionable intelligence. Today’s marketing and comms teams need new sources of information up to the challenge of connecting the dots across multiple audiences and channels, while sustaining engagement and momentum across an ever-changing landscape.
If you can’t confidently answer the questions above, Hotwire can help. We can uncover insights to drive smarter planning and measurable growth, partnering with marketing and communications leaders to measure their brand’s AI visibility, optimize content for both human and AI audiences, and develop adaptive strategies that keep them ahead of shifting audience behaviors.