Three very different tech companies, all with the same message—join up or get left behind. That was the biggest takeaway from the July 19th webinar hosted by Sustainable Brands and moderated by Heather Craft, co-president, Hotwire North America. “Brands Unite: Scaling ESG Impact Through Industry Partnerships” brought together sustainability and marketing leaders from eBay, Hewlett Packard Enterprise, and Meta to talk about the need for more collaborative approaches to tackling sustainability, social and environmental challenges.
If you missed it, here’s a sneak peek at the top five themes of the discussion:
- The time is now, and there’s no more time to wait to take action—together. It’s about progress, not perfection.
- Get buy-in from the top. It’s imperative to get leadership support and engagement as you look to align with others.
- Partnership is leadership. As the African proverb goes, “If you want to go fast, go alone. If you want to go far, go together.”
- Do the work, then start talking about it. Wait to share about a partnership until you’ve got results.
- Many of the issues we’re trying to solve are global, societal issues, so no one company can solve them alone.
A sincere thank you to Alex Muir, Sustainability Manager, eBay; Cecilia Viyella, Global Marketing Lead, Meta; and John Frey, Chief Technologist, Sustainable Transformation, Hewlett Packard Enterprise for sharing their insights and expertise.
To get the details into each one of these takeaways, be sure to watch the recording. If your schedule doesn’t allow for a sit-down viewing, then there’s also the breakdown of the session here, which delves into the reasons, scope, and next steps for an alliance-based approach.