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ABX

Account Based Marketing

ABM or ABX: same but different?

You may be familiar with account-based marketing (ABM), but what do you know about account-based...

Content Pain Points

Account Based Marketing

Overcoming Pain Points Using Intent Data

As more technology solutions enter the marketplace, the need to produce a relevant, personalized,...

What is intent data

Account Based Marketing

Why Intent Data Should Influence the Content that Brands Create

It isn’t easy creating great content that attracts your ideal audience and compels them to...