Insights that <br>sparks imagination

Hotwire Insights

Hotwire x FinTech: The Interview Series

Career & Background Let’s start with your career journey. What were the...

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Hotwire Insights

Hack the Headline: PR Secrets for Cyber Storytelling With Cybersecurity Journalist Karissa Breen

Every breach makes headlines, but most pitches hit spam. Landing coverage with Karissa Breen?...

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Hotwire Insights

AI Search: Why PR Can’t Afford to Fall Behind Marketing

In my work at Hotwire, I increasingly sit at the intersection of communications, marketing and AI....

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Hotwire Insights

Hotwire x FinTech: The Interview Series.

Linda Yang, Global Head of PR at GoCardless Career journey I actually trained to be a...

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Hotwire Insights

The Politics of Perception: How Global Communicators Win in a Fragmented Policy World

After nearly two decades leading corporate, product, and executive communications in tech, I've...

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Hotwire Insights

Roadmap to CES 2026 

Your Guide to Standing Out at the World’s Biggest Tech Stage   CES 2026 is set to...

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Hotwire Insights

Dreamforce 2025: Innovation Overshadowed, Narrative Debt Incurred

A Lesson in How Quickly a Brand Story Can Shift Dreamforce is supposed to be Salesforce’s...

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Hotwire Insights

On Agency, Alignment, and the Whole Elephant

During a collaborative Hotwire research initiative with the House of Beautiful Business, a...

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Hotwire Insights

AI in Marketing and Communications: Who’s in Control?

One of the most interesting aspects of the AI panel we held at Hotwire Australia this October was...

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Financial Services

The Future of Credit: Banks, DeFi, and Hybrid Models

As traditional credit markets converge with decentralised finance, a new landscape is emerging,...

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