Insights that <br>sparks imagination

Hotwire Insights

Hack the Headline: PR Secrets for Cyber Storytelling With Cybersecurity Journalist Karissa Breen

Every breach makes headlines, but most pitches hit spam. Landing coverage with Karissa Breen?...

Find out more

Hotwire Insights

AI Search: Why PR Can’t Afford to Fall Behind Marketing

In my work at Hotwire, I increasingly sit at the intersection of communications, marketing and AI....

Find out more

Hotwire Insights

The Politics of Perception: How Global Communicators Win in a Fragmented Policy World

After nearly two decades leading corporate, product, and executive communications in tech, I've...

Find out more

Hotwire Insights

Roadmap to CES 2026 

Your Guide to Standing Out at the World’s Biggest Tech Stage   CES 2026 is set to...

Find out more

Hotwire Insights

Dreamforce 2025: Innovation Overshadowed, Narrative Debt Incurred

A Lesson in How Quickly a Brand Story Can Shift Dreamforce is supposed to be Salesforce’s...

Find out more

Hotwire Insights

On Agency, Alignment, and the Whole Elephant

During a collaborative Hotwire research initiative with the House of Beautiful Business, a...

Find out more

Hotwire Insights

AI in Marketing and Communications: Who’s in Control?

One of the most interesting aspects of the AI panel we held at Hotwire Australia this October was...

Find out more

Financial Services

The Future of Credit: Banks, DeFi, and Hybrid Models

As traditional credit markets converge with decentralised finance, a new landscape is emerging,...

Find out more

Hotwire Insights

Two-Thirds of CISA Just Got Furloughed. Who’s Filling the Gap?

The federal government shut down at midnight on September 30, and with it, America's cybersecurity...

Find out more

Hotwire Insights

5 Questions to Strengthen Your 2026 Plan: Make SEO + GEO Work Harder for Your Brand

Today’s market moves faster and is more complex than ever before, no matter what sector you are...

Find out more