Insights that <br>sparks imagination

Hotwire Insights

The importance of humanizing B2B copy

“Much copy is bad because it is written in the same tone of frantic enthusiasm no matter who it...

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Hotwire Insights

Introducing the Hotwire Ignite Possibility Program

The Hotwire Ignite Possibility Program (HIPP) has been created to help tech enabled organisations...

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Hotwire Insights

Declaration of ads: How to make sure your influencer partnerships are authentic

We all recognise the importance of influencers when it comes to building brand awareness and...

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Hotwire Insights

Hotwire Acquires McDonald Butler Associates, Strengthening Position as Leading Tech Communications Consultancy

Deal expands company’s expertise in connecting reputation building to revenue generation...

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Hotwire Insights

Three ways to build the strongest agency partnerships

Two parties walk into a room. All of the prior research and analysis that led to their selection...

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Hotwire Insights

Celebrating 21 years of women

In 2021, Hotwire celebrates 21 years of delivering strategic marketing solutions to tech-enabled...

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Hotwire Insights

Why marketers should use Instagram’s new ‘Live Rooms’ to amplify not only B2C brands, but B2B brands too

Our pandemic boredom saviour, Instagram, has just announced it is adding a much-requested feature...

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Hotwire Insights

Taking your events virtual post pandemic

Over the past year I’ve coordinated more virtual events than I can count – varying from small...

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Emerging tech

5 Questions with Business Insider’s Emily Canal

At Hotwire we host a Media Meet & Greet program with tech and business journalists across a...

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Emerging tech

HotTakes: Six Steps to Implementing AI

AI, artificial intelligence demonstrated by machines, is one of the fastest growing and buzziest...

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