Hotwire, the global communications agency, was named the top-rated communications consultancy firm by its customers in Spain, according to the sixth PR SCOPE study conducted by SCOPEN. The study surveyed 287 industry professionals in Spain, including company executives, users and investors in professional communication services, communication consultancy firm professionals and journalists. Hotwire received the best customer rating, with a 100 percent satisfaction rate, and also came in first place in 14 of the 51 attributes analyzed in the report, good execution and implementation of creative ideas and good team of professionals.
Ludi García, Managing Director of Hotwire Spain, was also named one of the top 10 professionals across PR and communications consultancy firms in Spain. Along with leading Hotwire in Spain, García is also the president of the Commission of Branded Content & Native Advertising at the Interactive Advertising Bureau (IAB).
“This is the best award we could have received as it’s the award that our customers have granted our work and our team of more than 30 professionals,” García said. “It also represents the consolidation of Hotwire as one of the leading communications agencies in the Spanish market thanks to its integrated communications advisory services, and creative and innovative abilities.”
“It isn’t easy to lead customer satisfaction rankings in PR SCOPE, the variables analyzed are very diverse, including innovative capacity, strategic planning, quality of service, creative capacity, digital expertise etc.,” said César Vacchiano, President & CEO of SCOPEN. “Hotwire has achieved this leadership among its customers and represents a major step towards becoming a leading consultancy firm in the market.”
PR SCOPE is a biennial study on communications trends, and the rating and image of communications consultancy firms and PR agencies. A total of 535 interviews were conducted for this study in Spain: 287 professionals who work with communications consultancy firms and PR agencies, 40 business professionals who do not work with communications consultancy firms, 20 purchasing managers for major companies, 192 professionals who work at consultancy firms and 30 journalists. The fieldwork was carried out between February and June 2019.
Hotwire is a global communications agency that helps businesses better engage and connect with their customers. From Sydney to San Francisco, we operate with a borderless mind-set across 34 locations including the UK, US, Mexico, France, Germany, Spain, Italy and Australia, together with exclusive partners Yellow Communications in the Netherlands and Belgium, Active DMC in the Middle East, The Hoffman Agency in Asia and VIANEWS in Brazil, as well as other affiliate partners.
The Enero Group limited, a boutique network of marketing and communication businesses, is listed on the Australian Securities Exchange (ASX: EGG). The group includes advertising agency BMF, PR agencies CPR, Frank and Hotwire, digital agency Orchard, research consultancies The Leading Edge and The Digital Edge, and programmatic marketing specialist OB media.
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