Fake news, AI and Robots—Another day in the life of a journalist
The ‘death of the press,’ fake news and artificial intelligence (AI)—2018 sure was a tumultuous year for the media industry…
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When robots start creating news, brands need to change how they communicate
Whether we like it or not, robots and artificially intelligent (AI) technologies are becoming part of our everyday lives. This…
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Turning Analyst Content into Sales and Marketing Gold
Every year Analyst Relations practitioners, technology product management and marketing experts plan how they’ll gather independent external validation for their…
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Health Tech’s New Year’s Resolutions – Sleepfit’s COO Erica Crome forecasts what’s in store for 2019
Digital health technologies experienced a surge in investment, acquisition and widespread industry disruption throughout all of 2018. With the beginning…
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Purpose Is Increasingly Important In Successful Businesses
Walking the walk with Laurence Kemball-Cook, CEO and founder of Pavegen, authored by Laura Cox, Senior Staff Writer at D/sruption…
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ANA Masters of Marketing: It’s About Growth and so Much More
The 2018 ANA Masters of Marketing Conference closed on Saturday after four days of presentations, networking and entertainment. The event…
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Marketing Automation and the Agency Model
This guest post is by David Brain – non-executive Director of Enero, Hotwire’s parent company and is on a presentation he…
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Purpose is what you do, not what you say
So much talk in marketing circles right now is focused on the importance of brand purpose. The ability of a…
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Why midsize is the right size
Whenever I hear Hotwire described as a midsize agency I consider it a badge of honor. We’re big enough to…
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Working well into a great future at Hotwire
“Some are born great. Some achieve greatness. Some have a PR team.” I had a chuckle upon hearing this irreverent…
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