Hotwire partners with WaterAid to support life-changing work
Today, we are extremely proud to announce that we have partnered with WaterAid, the international development organisation to increase awareness of the…
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How to Robert-Van-Winkle your Multi-Market PR
Stop, collaborate and listen. Did you know that Robert Van Winkle actually wrote those lyrics while sat in an international…
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The future of communications is integrated
By Jaime Nelson and Mylan Vu Whether it’s preparing for an IPO, message differentiation, or a product launch, there’s a…
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How to measure Analyst Relations success
One thing I have repeatedly heard over the years from prospective clients considering Analyst Relations programmes – sing it with…
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Three Things to Learn from Staples’ “Anticlimatic” Rebrand
It feels like every day another company announces a rebrand. Whether large or small, global or local, established or fresh…
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Hotwire & Hoffman Asia: Another Piece in the Global PR Agency Jigsaw
Building a new alternative to the global order is both fun and exhausting. It takes commitment and luck in equal…
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What are vendors getting wrong with Analyst Relations?
I recently wrote a blog ahead of Mobile World Congress 2019 about how vendors should approach MWC correctly for analysts…
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Why the Washington Post’s latest move could shift the game of influence in information
The Washington Post just hired 11 new journalists to cover the technology sector. Even for a huge publication like The…
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Facebook’s coin for WhatsApp heralds new era in digital currency
Although Bitcoin boomed in 2018, backed by an incredible spike of its price, cryptocurrencies remained pretty cryptic to most people. Most…
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Why regional is better than globally-homogenous for analyst relations
A lot of technology companies handle communications with industry analysts from firms like Gartner, Forrester, IDC, and dozens of boutiques,…
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