Brands Need to Integrate Audiences, Not Channels
Integrated communications has become an excessively complex and subjective term across the industry, when it should be a simple concept….
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AI: Artificial Intelligence or Artificial Innovation?
Workers are anxious about AI in the workplace. Who can blame them? They’ve seen how automation can be used to…
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It’s a jungle out there – the rise of PR in the shifting sands of journalism
The role of ‘public relations manager’ was today named the second-highest growing job in Australia. To those of us working…
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Getting the most value out of industry analyst relations
Earlier this year I spoke with renowned industry analyst Francisco Jeronimo, AVP, Devices at IDC (pictured left) about his experiences…
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Hotwire partners with WaterAid to support life-changing work
Today, we are extremely proud to announce that we have partnered with WaterAid, the international development organisation to increase awareness of the…
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How to Robert-Van-Winkle your Multi-Market PR
Stop, collaborate and listen. Did you know that Robert Van Winkle actually wrote those lyrics while sat in an international…
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The future of communications is integrated
By Jaime Nelson and Mylan Vu Whether it’s preparing for an IPO, message differentiation, or a product launch, there’s a…
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How to measure Analyst Relations success
One thing I have repeatedly heard over the years from prospective clients considering Analyst Relations programmes – sing it with…
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Three Things to Learn from Staples’ “Anticlimatic” Rebrand
It feels like every day another company announces a rebrand. Whether large or small, global or local, established or fresh…
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Hotwire & Hoffman Asia: Another Piece in the Global PR Agency Jigsaw
Building a new alternative to the global order is both fun and exhausting. It takes commitment and luck in equal…
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