Australia

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Written by Drew Usher

Brands Need to Integrate Audiences, Not Channels

Integrated communications has become an excessively complex and subjective term across the industry, when it should be a simple concept….

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Written by Kevin Dulaney

AI: Artificial Intelligence or Artificial Innovation?

Workers are anxious about AI in the workplace. Who can blame them? They’ve seen how automation can be used to…

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Written by Louise Morrisey

It’s a jungle out there – the rise of PR in the shifting sands of journalism

The role of ‘public relations manager’ was today named the second-highest growing job in Australia. To those of us working…

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Written by Graham Westrop

Getting the most value out of industry analyst relations

Earlier this year I spoke with renowned industry analyst Francisco Jeronimo, AVP, Devices at IDC (pictured left) about his experiences…

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Written by Andy Mizerek

Hotwire partners with WaterAid to support life-changing work

Today, we are extremely proud to announce that we have partnered with WaterAid, the international development organisation to increase awareness of the…

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Written by Matt Cross

How to Robert-Van-Winkle your Multi-Market PR

Stop, collaborate and listen. Did you know that Robert Van Winkle actually wrote those lyrics while sat in an international…

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Written by Mylan Vu

The future of communications is integrated

By Jaime Nelson and Mylan Vu Whether it’s preparing for an IPO, message differentiation, or a product launch, there’s a…

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blog
Written by Graham Westrop

How to measure Analyst Relations success

One thing I have repeatedly heard over the years from prospective clients considering Analyst Relations programmes – sing it with…

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Written by Mario Mejia

Three Things to Learn from Staples’ “Anticlimatic” Rebrand

It feels like every day another company announces a rebrand. Whether large or small, global or local, established or fresh…

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Written by Andy West

Hotwire & Hoffman Asia: Another Piece in the Global PR Agency Jigsaw

Building a new alternative to the global order is both fun and exhausting. It takes commitment and luck in equal…

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