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Written by Andy Mizerek

Hotwire partners with WaterAid to support life-changing work

Today, we are extremely proud to announce that we have partnered with WaterAid, the international development organisation to increase awareness of the…

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Written by Matt Cross

How to Robert-Van-Winkle your Multi-Market PR

Stop, collaborate and listen. Did you know that Robert Van Winkle actually wrote those lyrics while sat in an international…

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Written by Mylan Vu

The future of communications is integrated

By Jaime Nelson and Mylan Vu Whether it’s preparing for an IPO, message differentiation, or a product launch, there’s a…

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Written by Graham Westrop

How to measure Analyst Relations success

One thing I have repeatedly heard over the years from prospective clients considering Analyst Relations programmes – sing it with…

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Written by Mario Mejia

Three Things to Learn from Staples’ “Anticlimatic” Rebrand

It feels like every day another company announces a rebrand. Whether large or small, global or local, established or fresh…

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Written by Andy West

Hotwire & Hoffman Asia: Another Piece in the Global PR Agency Jigsaw

Building a new alternative to the global order is both fun and exhausting. It takes commitment and luck in equal…

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Written by Graham Westrop

What are vendors getting wrong with Analyst Relations?

I recently wrote a blog ahead of Mobile World Congress 2019 about how vendors should approach MWC correctly for analysts…

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Written by Sebastien Meunier

Why the Washington Post’s latest move could shift the game of influence in information

The Washington Post just hired 11 new journalists to cover the technology sector. Even for a huge publication like The…

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Written by Sebastien Meunier

Facebook’s coin for WhatsApp heralds new era in digital currency

Although Bitcoin boomed in 2018, backed by an incredible spike of its price, cryptocurrencies remained pretty cryptic to most people. Most…

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Written by Eleanor Sampson

Why regional is better than globally-homogenous for analyst relations

A lot of technology companies handle communications with industry analysts from firms like Gartner, Forrester, IDC, and dozens of boutiques,…

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