Australia

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Written by Mylan Vu

Fake news, AI and Robots—Another day in the life of a journalist

The ‘death of the press,’ fake news and artificial intelligence (AI)—2018 sure was a tumultuous year for the media industry…

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Written by Mylan Vu

When robots start creating news, brands need to change how they communicate

Whether we like it or not, robots and artificially intelligent (AI) technologies are becoming part of our everyday lives. This…

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Written by Adele Breen

Turning Analyst Content into Sales and Marketing Gold

Every year Analyst Relations practitioners, technology product management and marketing experts plan how they’ll gather independent external validation for their…

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Written by Dr Erica Crome

Health Tech’s New Year’s Resolutions – Sleepfit’s COO Erica Crome forecasts what’s in store for 2019

Digital health technologies experienced a surge in investment, acquisition and widespread industry disruption throughout all of 2018.  With the beginning…

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Written by Laura Cox

Purpose Is Increasingly Important In Successful Businesses

Walking the walk with Laurence Kemball-Cook, CEO and founder of Pavegen, authored by Laura Cox, Senior Staff Writer at D/sruption…

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Written by Andy West

ANA Masters of Marketing: It’s About Growth and so Much More

The 2018 ANA Masters of Marketing Conference closed on Saturday after four days of presentations, networking and entertainment. The event…

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Written by David Brain

Marketing Automation and the Agency Model

This guest post is by David Brain – non-executive Director of Enero, Hotwire’s parent company and is on a presentation he…

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Written by Andy West

Purpose is what you do, not what you say

So much talk in marketing circles right now is focused on the importance of brand purpose. The ability of a…

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Written by Barbara Bates

Why midsize is the right size

Whenever I hear Hotwire described as a midsize agency I consider it a badge of honor. We’re big enough to…

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Written by Louise Morrisey

Working well into a great future at Hotwire

“Some are born great. Some achieve greatness. Some have a PR team.” I had a chuckle upon hearing this irreverent…

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Inspirational bites.