Three Things to Learn from Staples’ “Anticlimatic” Rebrand
It feels like every day another company announces a rebrand. Whether large or small, global or local, established or fresh…
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Hotwire & Hoffman Asia: Another Piece in the Global PR Agency Jigsaw
Building a new alternative to the global order is both fun and exhausting. It takes commitment and luck in equal…
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What are vendors getting wrong with Analyst Relations?
I recently wrote a blog ahead of Mobile World Congress 2019 about how vendors should approach MWC correctly for analysts…
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Why the Washington Post’s latest move could shift the game of influence in information
The Washington Post just hired 11 new journalists to cover the technology sector. Even for a huge publication like The…
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Facebook’s coin for WhatsApp heralds new era in digital currency
Although Bitcoin boomed in 2018, backed by an incredible spike of its price, cryptocurrencies remained pretty cryptic to most people. Most…
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Why regional is better than globally-homogenous for analyst relations
A lot of technology companies handle communications with industry analysts from firms like Gartner, Forrester, IDC, and dozens of boutiques,…
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Let MIE entertain you!
Two days, 2300 visitors and 100 lectures. Earlier this month, the largest Marketing Insights Event (MIE) of the Netherlands took…
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Tackling Tech Adoption at HIMSS
HIMSS 2019, the leading technology conference within the health information sector, took place last week. Professionals across the industry shed…
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Fake news, AI and Robots—Another day in the life of a journalist
The ‘death of the press,’ fake news and artificial intelligence (AI)—2018 sure was a tumultuous year for the media industry…
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When robots start creating news, brands need to change how they communicate
Whether we like it or not, robots and artificially intelligent (AI) technologies are becoming part of our everyday lives. This…
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