UAE

blog
Written by Laura Cox

Purpose Is Increasingly Important In Successful Businesses

Walking the walk with Laurence Kemball-Cook, CEO and founder of Pavegen, authored by Laura Cox, Senior Staff Writer at D/sruption…

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Written by Andy West

ANA Masters of Marketing: It’s About Growth and so Much More

The 2018 ANA Masters of Marketing Conference closed on Saturday after four days of presentations, networking and entertainment. The event…

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blog
Written by David Brain

Marketing Automation and the Agency Model

This guest post is by David Brain – non-executive Director of Enero, Hotwire’s parent company and is on a presentation he…

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blog
Written by Andy West

Purpose is what you do, not what you say

So much talk in marketing circles right now is focused on the importance of brand purpose. The ability of a…

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blog
Written by Barbara Bates

Why midsize is the right size

Whenever I hear Hotwire described as a midsize agency I consider it a badge of honor. We’re big enough to…

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Written by Sawsan Ghanem

To Connect or not to Connect, is it Even an Option?

We live and work in a 24/7 connected world, with more and more people spending growing portions of their day…

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blog
Written by Sawsan Ghanem

Marketing Technology in a Tech Age

After the experience of two years of slow economic growth in the region, it’s exciting to witness the Middle East…

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blog
Written by Lauren Brush

National Level Committments Are Driving The Adoption of Renewable Energy in the UAE

Did you know that nearly $250 billion has been invested in renewable energy worldwide every single year for the last…

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blog
Written by Mario Mejia

A Picture Is Worth A Thousand Words…Only When It Tells The Right Story

Today we are constantly bombarded by content – and it’s only increasing. In fact, 74% of marketers use visual assets in…

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blog
Written by Mylan Vu

Driverless Cars, Robots, and Machine Learning, Oh My!

There is a growing volume of rhetoric about how artificial intelligence (AI) and robots will replace the work of comms…

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