UAE

blog
Written by Graham Westrop

How to measure Analyst Relations success

One thing I have repeatedly heard over the years from prospective clients considering Analyst Relations programmes – sing it with…

Read More
blog
Written by Andy West

Hotwire & Hoffman Asia: Another Piece in the Global PR Agency Jigsaw

Building a new alternative to the global order is both fun and exhausting. It takes commitment and luck in equal…

Read More
blog
Written by Graham Westrop

What are vendors getting wrong with Analyst Relations?

I recently wrote a blog ahead of Mobile World Congress 2019 about how vendors should approach MWC correctly for analysts…

Read More
blog
Written by Eleanor Sampson

Why regional is better than globally-homogenous for analyst relations

A lot of technology companies handle communications with industry analysts from firms like Gartner, Forrester, IDC, and dozens of boutiques,…

Read More
blog
Written by Naomi van Duin

Let MIE entertain you!

Two days, 2300 visitors and 100 lectures. Earlier this month, the largest Marketing Insights Event (MIE) of the Netherlands took…

Read More
blog
Written by Eve Novakovic

Tackling Tech Adoption at HIMSS

HIMSS 2019, the leading technology conference within the health information sector, took place last week. Professionals across the industry shed…

Read More
blog
Written by Adele Breen

Turning Analyst Content into Sales and Marketing Gold

Every year Analyst Relations practitioners, technology product management and marketing experts plan how they’ll gather independent external validation for their…

Read More
blog
Written by Laura Cox

Purpose Is Increasingly Important In Successful Businesses

Walking the walk with Laurence Kemball-Cook, CEO and founder of Pavegen, authored by Laura Cox, Senior Staff Writer at D/sruption…

Read More
blog
Written by Andy West

ANA Masters of Marketing: It’s About Growth and so Much More

The 2018 ANA Masters of Marketing Conference closed on Saturday after four days of presentations, networking and entertainment. The event…

Read More
blog
Written by David Brain

Marketing Automation and the Agency Model

This guest post is by David Brain – non-executive Director of Enero, Hotwire’s parent company and is on a presentation he…

Read More