The Purpose Paradox
“The material world has nothing left to give you, the material world will only take from you.” Those on a…
Read MoreData driven
creatively exceptional
UK
How to embrace measurement to get a bigger comms budget
It’s said in many different ways by communications professionals – whether it’s not being given a “seat at the table”…
Read More
Putting Planning at the Heart of Measurement – for AMEC Measurement Month
There’s something pleasingly ironic about November being AMEC Measurement Month 2019. The 11th month on the calendar takes its name…
Read More
Brands Need to Integrate Audiences, Not Channels
Integrated communications has become an excessively complex and subjective term across the industry, when it should be a simple concept….
Read More
AI: Artificial Intelligence or Artificial Innovation?
Workers are anxious about AI in the workplace. Who can blame them? They’ve seen how automation can be used to…
Read More
Getting the most value out of industry analyst relations
Earlier this year I spoke with renowned industry analyst Francisco Jeronimo, AVP, Devices at IDC (pictured left) about his experiences…
Read More
Hotwire partners with WaterAid to support life-changing work
Today, we are extremely proud to announce that we have partnered with WaterAid, the international development organisation to increase awareness of the…
Read More
Health Tech Bi-weekly round up: 5 July
In this week’s health tech round up, we take a look at CMR Surgical’s latest partnership with LifeHealthcare to expand…
Read More
How to Robert-Van-Winkle your Multi-Market PR
Stop, collaborate and listen. Did you know that Robert Van Winkle actually wrote those lyrics while sat in an international…
Read More
Health Tech Bi-Weekly Round Up: 21 June
In this week’s health tech round up, we take a look at Philips’ Future Health Index 2019 Report, which considers…
Read More