Outreach Without Adding to The Outbreak Panic
Technology, Stakeholder Communications and the Coronavirus. The worldwide health concern around the Coronavirus is driving lots of conversations and global…
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Hotwire named among ‘Great Companies to Work For’ by The Sunday Times
Hotwire has been awarded the highest level of accreditation in the annual Sunday Times Best Small Companies to Work For…
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Davos as the Birthplace of Purpose-Driven Branding
First published on CommPro.biz “Purpose-driven branding” has been a hot topic among marketers and business leaders in recent years. Companies…
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Zooming to the heart of IPO success
“I like to greet the sun each morning and walk among the stars at night.” So sang Lionel Ritchie on…
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Balancing The Grind with Caroline La Rose
Caroline La Rose is the Program Director at global communications agency Hotwire where she leads and manages a team across enterprise and…
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The Purpose Paradox
“The material world has nothing left to give you, the material world will only take from you.” Those on a…
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How to embrace measurement to get a bigger comms budget
It’s said in many different ways by communications professionals – whether it’s not being given a “seat at the table”…
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Putting Planning at the Heart of Measurement – for AMEC Measurement Month
There’s something pleasingly ironic about November being AMEC Measurement Month 2019. The 11th month on the calendar takes its name…
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Brands Need to Integrate Audiences, Not Channels
Integrated communications has become an excessively complex and subjective term across the industry, when it should be a simple concept….
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AI: Artificial Intelligence or Artificial Innovation?
Workers are anxious about AI in the workplace. Who can blame them? They’ve seen how automation can be used to…
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