Putting Planning at the Heart of Measurement – for AMEC Measurement Month
There’s something pleasingly ironic about November being AMEC Measurement Month 2019. The 11th month on the calendar takes its name…
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Brands Need to Integrate Audiences, Not Channels
Integrated communications has become an excessively complex and subjective term across the industry, when it should be a simple concept….
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AI: Artificial Intelligence or Artificial Innovation?
Workers are anxious about AI in the workplace. Who can blame them? They’ve seen how automation can be used to…
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Getting the most value out of industry analyst relations
Earlier this year I spoke with renowned industry analyst Francisco Jeronimo, AVP, Devices at IDC (pictured left) about his experiences…
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Hotwire partners with WaterAid to support life-changing work
Today, we are extremely proud to announce that we have partnered with WaterAid, the international development organisation to increase awareness of the…
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Health Tech Bi-weekly round up: 5 July
In this week’s health tech round up, we take a look at CMR Surgical’s latest partnership with LifeHealthcare to expand…
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How to Robert-Van-Winkle your Multi-Market PR
Stop, collaborate and listen. Did you know that Robert Van Winkle actually wrote those lyrics while sat in an international…
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Health Tech Bi-Weekly Round Up: 21 June
In this week’s health tech round up, we take a look at Philips’ Future Health Index 2019 Report, which considers…
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F in Fintech: Interview with OakNorth’s Valentina Kristensen
To kick off our ‘F in Fintech’ blog series, we asked panellists from our first ‘F in Fintech’ event in…
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Health Tech Bi-Weekly Round Up: 7 June
In this week’s health tech round up, we take a look at the NHS’s tech revolution in transforming patient care…
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