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Written by Chris Paxton

Putting Planning at the Heart of Measurement – for AMEC Measurement Month

There’s something pleasingly ironic about November being AMEC Measurement Month 2019. The 11th month on the calendar takes its name…

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Written by Drew Usher

Brands Need to Integrate Audiences, Not Channels

Integrated communications has become an excessively complex and subjective term across the industry, when it should be a simple concept….

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Written by Kevin Dulaney

AI: Artificial Intelligence or Artificial Innovation?

Workers are anxious about AI in the workplace. Who can blame them? They’ve seen how automation can be used to…

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Written by Graham Westrop

Getting the most value out of industry analyst relations

Earlier this year I spoke with renowned industry analyst Francisco Jeronimo, AVP, Devices at IDC (pictured left) about his experiences…

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Written by Andy Mizerek

Hotwire partners with WaterAid to support life-changing work

Today, we are extremely proud to announce that we have partnered with WaterAid, the international development organisation to increase awareness of the…

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Written by Nathan Field

Health Tech Bi-weekly round up: 5 July

In this week’s health tech round up, we take a look at CMR Surgical’s latest partnership with LifeHealthcare to expand…

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Written by Matt Cross

How to Robert-Van-Winkle your Multi-Market PR

Stop, collaborate and listen. Did you know that Robert Van Winkle actually wrote those lyrics while sat in an international…

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Written by Nathan Field

Health Tech Bi-Weekly Round Up: 21 June

In this week’s health tech round up, we take a look at Philips’ Future Health Index 2019 Report, which considers…

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Written by Liz Lumley

F in Fintech: Interview with OakNorth’s Valentina Kristensen

To kick off our ‘F in Fintech’ blog series, we asked panellists from our first ‘F in Fintech’ event in…

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Written by Nathan Field

Health Tech Bi-Weekly Round Up: 7 June

In this week’s health tech round up, we take a look at the NHS’s tech revolution in transforming patient care…

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