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blog
Written by Graham Westrop

How to measure Analyst Relations success

One thing I have repeatedly heard over the years from prospective clients considering Analyst Relations programmes – sing it with…

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blog
Written by Mario Mejia

Three Things to Learn from Staples’ “Anticlimatic” Rebrand

It feels like every day another company announces a rebrand. Whether large or small, global or local, established or fresh…

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blog
Written by Andy West

Hotwire & Hoffman Asia: Another Piece in the Global PR Agency Jigsaw

Building a new alternative to the global order is both fun and exhausting. It takes commitment and luck in equal…

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blog
Written by Graham Westrop

What are vendors getting wrong with Analyst Relations?

I recently wrote a blog ahead of Mobile World Congress 2019 about how vendors should approach MWC correctly for analysts…

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blog
Written by Eleanor Sampson

Why regional is better than globally-homogenous for analyst relations

A lot of technology companies handle communications with industry analysts from firms like Gartner, Forrester, IDC, and dozens of boutiques,…

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blog
Written by Naomi van Duin

Let MIE entertain you!

Two days, 2300 visitors and 100 lectures. Earlier this month, the largest Marketing Insights Event (MIE) of the Netherlands took…

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blog
Written by Eve Novakovic

Tackling Tech Adoption at HIMSS

HIMSS 2019, the leading technology conference within the health information sector, took place last week. Professionals across the industry shed…

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blog
Written by Yasmeen Salahuddin

Diversity, Inclusion AND Belonging

I recently attended a PRSA event, “Celebrating Black PR History: Diverse Voices,” the fourth annual BlackPRHistory event exploring the subject…

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blog
Written by Adele Breen

Turning Analyst Content into Sales and Marketing Gold

Every year Analyst Relations practitioners, technology product management and marketing experts plan how they’ll gather independent external validation for their…

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blog
Written by Christine Reilly

CES 2019: What happened in Vegas doesn’t stay in Vegas

A tasty burger with no meat. A bread-making robot. A smart toilet. As with every CES, this year was full…

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Inspirational bites.