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Written by Laura Cox

Purpose Is Increasingly Important In Successful Businesses

Walking the walk with Laurence Kemball-Cook, CEO and founder of Pavegen, authored by Laura Cox, Senior Staff Writer at D/sruption…

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Written by Noelani Price

Why You Don’t Need An Employer Brand

What’s the deal with employer brand anyway? Employer brand is hot right now: it has its own research reports, its…

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Written by Christine Reilly

How brands can and SHOULD engage with influencers at CES

Whilst most brands are heads down in 2019 planning (with a bit of holiday celebrations on the side), for innovative…

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Written by Andy West

ANA Masters of Marketing: It’s About Growth and so Much More

The 2018 ANA Masters of Marketing Conference closed on Saturday after four days of presentations, networking and entertainment. The event…

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Written by David Brain

Marketing Automation and the Agency Model

This guest post is by David Brain – non-executive Director of Enero, Hotwire’s parent company and is on a presentation he…

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Written by Andy West

Purpose is what you do, not what you say

So much talk in marketing circles right now is focused on the importance of brand purpose. The ability of a…

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blog
Written by Barbara Bates

Why midsize is the right size

Whenever I hear Hotwire described as a midsize agency I consider it a badge of honor. We’re big enough to…

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Written by Barbara Bates

Q&A with Matt Scheckner, global chief executive of Advertising Week

In 15 years, Advertising Week has evolved as a reflective mirror of culture and annual gathering of influencers. Having numerous…

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Written by Heather Kernahan

ABM + PR – What you need to know now

ABM (account based marketing) is everywhere – in my social media feeds, conference sessions and more webinars than I could…

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blog
Written by Mario Mejia

A Picture Is Worth A Thousand Words…Only When It Tells The Right Story

Today we are constantly bombarded by content – and it’s only increasing. In fact, 74% of marketers use visual assets in…

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Inspirational bites.