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Written by Chris Paxton

Putting Planning at the Heart of Measurement – for AMEC Measurement Month

There’s something pleasingly ironic about November being AMEC Measurement Month 2019. The 11th month on the calendar takes its name…

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Written by Drew Usher

Brands Need to Integrate Audiences, Not Channels

Integrated communications has become an excessively complex and subjective term across the industry, when it should be a simple concept….

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Written by Rahat Rashid

Breaking Through CES Clutter – How to Stand Out in A Sea of Consumer Products

If you haven’t heard anyone describe what CES is like and this is your first time heading to the show,…

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Written by Brittany Margiotta

True or False: If You’re Just Thinking About CES Now, You’re Late?

True or False: If You’re Just Thinking About CES Now, You’re Late? True. October continues to prove to be the spookiest…

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Written by Kevin Dulaney

AI: Artificial Intelligence or Artificial Innovation?

Workers are anxious about AI in the workplace. Who can blame them? They’ve seen how automation can be used to…

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Written by Graham Westrop

Getting the most value out of industry analyst relations

Earlier this year I spoke with renowned industry analyst Francisco Jeronimo, AVP, Devices at IDC (pictured left) about his experiences…

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Written by Andy Mizerek

Hotwire partners with WaterAid to support life-changing work

Today, we are extremely proud to announce that we have partnered with WaterAid, the international development organisation to increase awareness of the…

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Written by Matt Cross

How to Robert-Van-Winkle your Multi-Market PR

Stop, collaborate and listen. Did you know that Robert Van Winkle actually wrote those lyrics while sat in an international…

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Written by Graham Westrop

How to measure Analyst Relations success

One thing I have repeatedly heard over the years from prospective clients considering Analyst Relations programmes – sing it with…

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Written by Mario Mejia

Three Things to Learn from Staples’ “Anticlimatic” Rebrand

It feels like every day another company announces a rebrand. Whether large or small, global or local, established or fresh…

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