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Data and Analytics at Hotwire Global

Matt Oakley

Matt Oakley

Global Head of Data & Analytics

Hotwire Global is proud to announce a major milestone in its mission to provide innovative and data-driven solutions to its clients. We’ve now expanded our data offering with the launch of a suite of insight-led solutions to help technology and innovation companies harness the power of data to optimize strategies, measure impact and enable business growth. 

This move underscores Hotwire’s unwavering commitment to delivering cutting-edge, data-driven solutions and consultation services to its clients. The company’s growth and success have been built on its ability to anticipate and respond to the evolving needs of its clients and the market, and this new offering is a testament to its commitment to that goal. 

The four new offerings focus on AI and predictive insights, cross-channel performance analysis, advanced analytics, and measurement, all aimed at helping clients make informed decisions and drive their business forward. 

With this evolution of existing services, we’re establishing a suite of pre-eminent products and solutions, including CommsIQ, AudienceIQ, PerformanceIQ, and AccountIQ, to provide measurable impact and value from data across client campaigns and activities. 

The creation of this offering is in response to the growing demand from clients for more sophisticated data solutions that deliver real business impact. This demand has seen Data and Analytics revenues at Hotwire grow by 500% over the past two years. 

Data and Analytics will become a core part of Hotwire’s global growth team, led by Laura Macdonald, who was recently appointed as Chief Growth Officer and will be the center of Hotwire’s innovation objectives and consultative offer to clients.  

We are thrilled to embark on this new chapter and are committed to delivering the most innovative and impactful data solutions to clients.