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Digital Digest: June 13th

Digital Team

:speech_balloon: LinkedIn Launches DMs for Company Pages: With more social media conversation shifting to DMs, and away from public feeds, LinkedIn’s looking to build out its messaging tools.

:movie_camera: LinkedIn Adds New Video Ad Options, Expands Access to Conversation and Thought Leader Ads: LinkedIn’s adding some new ad formats to help marketers connect with its 930 million members, as well as its expanded Audience Network in new ways.

:memo: Twitter Expands the Tweet Editing Window to One Hour: Twitter Blue subscribers now have more time to edit their tweets, with Twitter quietly rolling out an expansion of its Tweet Edit window from 30 minutes to one hour.

:money_with_wings: Consumers Are Far More Swayed by UGC than Influencers: That’s the key finding from a new study conducted by Entribe, which found that 81% of consumers didn’t feel that influencer endorsement had any impact on their purchase activity at all, and can even have a negative impact in some respects.

⚡️A quick bonus round of important social happenings ⚡️

📈 10 Proven Strategies for Effective Social Media Growth: Social media advisor Angie Gensler has put together a list to help maximize your social profiles.

🔥 Looking for ways to optimize your Facebook and Instagram ads?: Meta published a new overview of audience-building tips, which provides some fundamental guidance on the basics of building your ad audience.

:eyes: LinkedIn Launches New Report on the State of B2B Marketing: The inaugural B2B Marketing Benchmark Report provides an overview of the current state of the B2B marketing space, including trend notes, industry shifts, and more, all of which could impact your planning.